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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

Marketing 166
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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. These types of resources include articles, blog posts and podcasts.

Marketing 202
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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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The Connection – Development Process

The Fearless Marketer

Next, you need to DEVELOP those ideas, insights, resources, and connections into something useful. Then you take that inspiration to write an article that you can send to all your clients. Connect – Develop – Re-Connect – Re-Develop. And nothing new gets developed. But we can also fall into the “development trap.”

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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". This article is for you. Related Tutorial Video: "Ideas to Spark your Website Copy Clarity".

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Overcoming the fear of marketing yourself

Jacq Hackett Consulting

To build a successful business, not only will you have to leverage your existing network of colleagues who are working within organisations you want to consult to, but over time you’ll also need to develop a broader network of potential clients. Develop a brand. If you liked this blog, you'll love my video series.

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