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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Consolidation in Europe’s Airline Industry

BCG

Over the past 15 years, Europe’s full-service airlines have flown through turbulent skies as they generally failed to adapt to an increasingly price-competitive short-haul market. The financial, regulatory, and political barriers to various strategic scenarios will determine the exact nature of each airline’s options.

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy. Instead, it depends on valuable information collected from suppliers and customers and evolving market dynamics.

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Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have?

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Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. Figure 2: Aviation Industry CO 2 Emissions.

Trends 88
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Book Review – “How the mighty fall” by Jim Collins

Tom Spencer

A fine example of a company that passed through the five stages of decline to ultimately collapse was the one popularly known as “the king of good times” – Kingfisher Airlines. Kingfisher Airlines, once known for its best in class service, on board meals, and staff courtesy fell from grace due to excessive arrogance.

Airlines 101
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The Reason Air Travel Is Terrible and So Few Airlines Are Profitable

Harvard Business

Why is the airline industry so terrible? Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. In computers, Dell and Gateway were both disruptive to the PC industry by targeting the low end. Which brings us back to the airline industry.