Airlines Case Interview Industry Marketing 
Tom Spencer
DECEMBER 5, 2020
Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.
Tom Spencer
JULY 28, 2013
MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. Clarifying why your client wishes to undertake the acquisition is a good place to begin, both in a case interview and in a real-life consulting engagement.
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CaseInterview.com
APRIL 4, 2020
You can choose to go “with” the change in market demand or go “against” it. As painful as it might be to adapt to major shifts in market demand, it’s the only sustainable path forward. You can go “against” a change in market demand that you don't like only up until the point where you run out of cash. What is still selling?
CaseInterview.com
JUNE 11, 2019
This way I can show the interviewer I am 100% hypothesis driven and I don't ask any irrelevant data. Would you recommend this and what is your view about this as a past interviewer? I was wondering what your view is on this method to apply to cases, this might help to form a HYPOTHESIS and ASK ONLY data which you 100% need.
CaseInterview.com
JUNE 1, 2020
The reason this occurs is that these two things happen in a recession: First, some opportunities get destroyed (think: airlines, hotels, restaurants). Sometimes, you get lucky because the market moves toward you. Other times, you have to find where the market has shifted toward. economic history. This is playing “defense.”.
Tom Spencer
JULY 2, 2015
Below we provide a selection of sample consulting case questions. Entering a New Market. Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. A large Korean electronics company is thinking about entering the market for tablet computers.
Management Consulted
OCTOBER 3, 2012
The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.
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