The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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The Fearless Marketer

FEBRUARY 25, 2019

Well, I just discovered something that has turned my whole marketing world upside down. Someone has recently absolutely proven to me that Marketing works better if it’s infused with humor. Humor works in marketing (if you do it right). Why is this kind of marketing writing so rare? It’s great news! The evidence is in.

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Business Consulting Agency

MAY 24, 2022

Consultants work with their clients, assisting them to overcome the challenges and meet company objectives. Some are good problems such as wanting more sales and profits. Others are bad problems such as losing money or not having enough sales. This can be true for sales efforts, marketing campaigns, paid advertising, and more.

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Wakeman Consulting Group: Dave's Blog

APRIL 9, 2023

Meaning that Tesla stole sales in the first quarter from the second quarter and the profits were lower because Tesla discounted to get those sales in sooner to meet the “expectations” of Wall Street. In Tesla’s case, they are just trying to tread water to meet Wall Street’s demands. Why are sales slowing?

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Business Consulting Agency

FEBRUARY 5, 2023

How do you increase market share, sales, and profits? To grow a small business, marketing, advertising, and sales efforts must be deployed. To grow a small business, marketing, advertising, and sales efforts must be deployed. You can by working with experts. Why try doing it all alone.

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Jerry Fletcher

SEPTEMBER 5, 2020

A transgender woman encounters a meeting planner on an airplane looking for someone to do a keynote at an upcoming company meeting with diversity as the primary takeaway. The founder of a world class direct marketing agency diagrammed on a napkin the difference between Brand and Direct. She got the gig. And so it goes.

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Business Consulting Agency

MARCH 11, 2024

Understanding E-commerce Success Factors Market Analysis and Positioning: Consultants conduct comprehensive market analysis to identify market trends, competitive landscapes, and consumer behavior patterns.

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Consulting Matters

MAY 13, 2021

He went through start-up, growth, and eventual sale. After he sold his company, people began picking his brain, especially about the sales process. He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds.

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Consulting and Organizational Management

DECEMBER 2, 2016

There are numerous sources of online information about how to market a consulting business, for example, use your browser to search at inc.com, marketingsuccess.com and entrepreneur.com. In this post Part 1, we share the first five of the 10 most suggested strategies for successful marketing. #1 What other ideas do you have?

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Harvard Business

NOVEMBER 23, 2018

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. We’ll focus here on what the sales organization should be doing now to prepare for the next recession, with an eye toward using new digital tools.

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Business Consulting Agency

JANUARY 12, 2023

Other times, we initiate the change to meet business objectives. Companies go through changes when entering a new market, launching a new product, wanting to increase sales, improve marketing or advertising efforts, and much more. We associate change with pain and therefore often avoid it even when it benefits us.

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Harvard Business

AUGUST 22, 2017

But today’s sales technologies enable companies to measure almost anything, which leads many managers to try to measure everything. As a consequence, managers don’t have a clear sense of what is really driving sales in their business, while salespeople, who are inundated with dozens of metrics, get lost in the day-to-day noise.

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Tom Spencer

FEBRUARY 16, 2024

Additionally, good leadership also involves retaining accountability for project results and managing client relationships — all clients, after all, would want to work with consultants who can meet expectations. The project leader or engagement manager might spearhead the problem definition process and assign entire sub-problems to the team.

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Harvard Business

OCTOBER 5, 2016

The emergence of data science and the proliferation of new media channels has radically changed some traditional marketing jobs, while creating new ones. As a whole, all these changes are part of the evolution away from marketing simply as art into a hybrid of art and science. Digital Marketing. Content Marketing.

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The Fearless Marketer

OCTOBER 29, 2018

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. These days, we have access to more information about marketing than ever before in history.

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Harvard Business

DECEMBER 1, 2016

Most sales forces focus a good deal of their attention on the short term — on bringing in today’s sales or making this quarter’s numbers. It’s understandable: The sales team wants to be successful. But sales forces that are managed only to meet short-term needs can drift into mediocrity.

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Comatch

APRIL 3, 2023

In the past, sales representatives played a central role in providing information and building relationships with buyers. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

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Harvard Business

AUGUST 25, 2017

Ask any organization what’s happening in the sales department on the last few days of the month and the entire last week of any fiscal quarter. Sales teams are closing deals, at all costs. The market is pushing companies to hit incredibly high numbers, quarter after quarter and month after month. It is a vicious cycle.

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Successful Independent Consulting

MARCH 15, 2017

Your goal: entice viewers to learn enough about you that they want to meet you in person—and ideally hire you to solve their problem. Your headline functions the same as an advertisement headline; its primary purpose is to get the target audience to want to find out more. This article offers tips for creating a “top-notch top box.”

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Wakeman Consulting Group: Dave's Blog

MARCH 19, 2023

You understand your target market. Then you meet the market. Markets are living things, so is your strategy. Growing in today’s market: If I were cynical, I’d say that CNBC, FOX Business, and other news outlets are praying for a downturn or economic uncertainty. Do consultants need advertising? Not really.

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Tom Spencer

MARCH 21, 2020

Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. Successful startups grow by building a product or service that meets the needs of customers. A good example would be a sales person providing inaccurate information to the customer just to make that sale.

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Buzzsprout

FEBRUARY 26, 2023

These events feature pro podcast speakers, interactive sessions, networking opportunities, and the chance to meet experienced podcasters worldwide. Audio Intelligence Summit February 15 | New York, New York | $99 If you do a lot of advertising on your podcast, the Audio Intelligence Summit might be a great event for you.

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Harvard Business

JUNE 10, 2016

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Often, this is because they’ve been founded by technologists, and sales is not an area of expertise. So sales doesn’t become a focus of attention until cash starts to burn.

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Tom Spencer

MARCH 21, 2020

Few people are in the habit of looking for a gap in the market or trying to identify an unsatisfied need. Successful startups grow by building a product or service that meets the needs of customers. A good example would be a sales person providing inaccurate information to the customer just to make that sale.

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Banking Airlines Insurance Insurance 78

Martinka Consulting

JUNE 24, 2015

The gist of the article was too many business brokers use the Internet to advertise businesses for sale, never meet the buyers, and therefore there was no relationship so it became nothing more than a transaction. This is why I keep an Excel spreadsheet open on my computer to record the meetings I have every week, by type. “I

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MishTalk

OCTOBER 16, 2013

Meet Sandy. Meet the sign-spinning mannequin. He says the mannequin is bringing in customers, sales and profits. The way advertising works is we get used to stuff, then we stop noticing it. So marketers are in a constant arms race to get our attention. Image by Alex Schmidt/NPR. Sign Waving Mannequin Video.

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Martinka Consulting

OCTOBER 9, 2017

There are refunds going to marketing firms for ‘bot’ fraud, when ads ran on fake websites. Not advertising clicks, but the misleading information put out by many. She’s come to appreciate how most companies now do the first interview by telephone because she can eliminate them without taking hours to commute and meet in-person.

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CaseInterview.com

MARCH 26, 2019

A source of irritation for many interviewers is when the candidate says, " We faced a $10 million drop in sales, and we fixed this by landing three new clients for $3.3 Did you find and close all $10 million in sales? Did you just show up at the sales meeting? Did you cheer the sales team on from the sidelines?

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Management Consulted

MAY 25, 2014

In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.

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Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” She went into the meeting prepared for the worst. She went into the meeting prepared for the worst.

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Harvard Business

APRIL 25, 2018

The largest producer of rice crackers in Japan, the company had $1 billion in domestic sales and hoped to kickstart growth and globalization plans. Sure, the business was chugging along, with sales increasing a modest 2% per year. “Our market research shows that consumers really like the product.”

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Consulting Matters

APRIL 24, 2020

Sometimes the marketing message has fallen off. So, sometimes it’s a disconnect just on that marketing plan. You have a small, local marketing plan that really resonates with a particular geographical community, or some other psychographic community. Well, sneakers is a bigger market. Why isn’t it getting out?

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MishTalk

JULY 19, 2013

Advertisers. Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. According to Moodys Chicago has $19 billion in unfunded pension liability and faces a "tremendous strain" in meeting their budget and paying law enforcement. Global Economic.

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Tom Spencer

SEPTEMBER 5, 2020

To succeed in sales, you must know your customer. It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. How B2C and B2B sales strategies differ. Potential leads.

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Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. While advertising can do the same thing, that can be quite expensive while provoking skepticism vs. buy-in.

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The Fearless Marketer

JULY 30, 2018

For a full year, I conducted a Marketing Action Group program to teach and support participants to use direct, personalized emails to get new business. There’s no direct sales pitch here, just the request to have a conversation about how to increase team productivity. Suggest a Time for a Meeting or next step.

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Harvard Business

JANUARY 19, 2018

After a presentation or big meeting, state one thing you think went well and then ask for advice on one thing you could improve. For example, if you’re a brand marketer, you might give yourself an “A” in advertising development, a “B+” in pricing analysis, “C” in trade marketing, etc.

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