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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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Top 10 Consulting Firms In New York

Management Consulted

McKinsey’s New York office recently received a perfect score for the 10th year in a row for the Human Rights Campaign Foundations 2016 corporate equality index, which focuses on the best places to work with regards to LGBT equality and gender equity for women. EY Consulting. The office at NYC has grown quite a bit the past ~7 years.

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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business

Uber’s setback in the international market, however, wasn’t its first. In 2016 the company sold its China operation to Didi Chuxing because of the fierce competitiveness of the local player. To venture capitalists and the financial market, no business model is more attractive than a platform.

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Google has faced many challenges on its path to becoming the 5th most valuable company by market capitalization in the world. Culture Change Strategy #6: How leaders recruit, promote, and fire Who gets hired, promoted , and fired, and for what both creates and reinforces your organization's culture. References: Büschgens, T.,

Culture 76
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “Personal experience makes me a more effective marketer.” The rallying cry for new ways of working in the digital age must start at the top.

Media 44
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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

So I just started really getting training for and looking for opportunities in project management in the media space, and after about a year-and-a-half of just building up the skill set necessary to get one of those roles, I landed a job for a small production company here in Atlanta. We work with a lot of really cool clients. Let’s see here.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. A team of U.S.