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United Airlines, What Were You Thinking?

Melissa Agnes

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. The post United Airlines, What Were You Thinking?

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Market Sizing Case Interview Questions

Tom Spencer

When a consultant meets with the CEO of a major airline to discuss growth strategy, for example, they may need to do a market sizing to get a grasp of how big the broader market is. The second way to approach market sizing is “bottom-up” This is much more common for guessing revenue or unit volume. How big is the market?

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To Change Your Strategy, First Change How You Think

Harvard Business

The airline industry is a cautionary tale of what happens when companies emulate new business models without bringing over the associated mental models. For over 40 years, Southwest Airlines has been a disruptive force in the airline industry, creating an entirely new category and a record 43 consecutive years of profitability.

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What’s Your Succession Plan? I Hope It’s Better than United Airlines Plan

Martinka Consulting

On March 14 was the day United Continental Airlines CEO Oscar Munoz eturned to work after he had a heart attack and heart transplant last October. United has taken heat for not disclosing Mr. Munoz’s health issues, not announcing the heart attack for four days, and for not being prepared with a succession plan.

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Consultant Ninja: Stick it to the man: Management Consulting Blog

Consultant Ninja

I think what really set this guy off was not the loss of his guitar - it was the complete indifference to everyone he spoke to. Way to blow, United. United employees don't even try to pretend they care. I fly every week and go to extrordinary lengths to avoid flying United whenever I can. Sunday, July 12, 2009.

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Consultant Ninja: When "hedging" is just speculation (part 2.

Consultant Ninja

Chris and JonM rightly chastised my previous post on Uniteds Fuel Hedging strategy. 1) United did hedge fuel prices, locking in their fuel prices. I think a firm that locks in a loss to minimize risk isnt really thinking through the point of hedging. They locked in an operating loss, regardless of the price of fuel.

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Pepsi, United, and the Speed of Corporate Shame

Harvard Business

United Airlines has leapt into a brand disaster of mythic proportions. For example, in China, a critical growth market for the airlines, the disturbing passenger-shot video story has gone super-viral (likely in part because the passenger manhandled by United was Asian). United is in a radically different situation.