the-best-consulting-offering-name-of-all-time 
David A Fields
MAY 23, 2023
While your consulting firm’s name is, ideally, memorable, it’s even more important to ensure your consulting firm’s offerings are mentally sticky. Imagine if your consulting firm owned an offering as widely known as Net Promoter Score (Bain & Company, Fred Reichheld) or the Magic Quadrant (Gartner).
Successful Independent Consulting
APRIL 1, 2024
Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. This is not a service offering; this is a laundry list of skills. The exact opposite is true.
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Successful Independent Consulting
MARCH 11, 2022
Is it worth the time and money if you get most of your business from referrals or by subcontracting? They have all the functionality you need and beautiful templates that look great on all devices (including mobile). As a self-employed professional do you need a website? The short answer is, yes. Here’s why: 1.
Successful Independent Consulting
JUNE 28, 2023
And how do we do it all without spending money and effort on digital advertising and direct marketing? Generally speaking, referred clients close faster, haggle less, contract you more, stick with you longer, and, most of all, they compound. But not all referral strategies are created equal. Referrals beget referrals.
Tom Spencer
MARCH 8, 2024
Pricing strategy is not one-size-fits-all. Optimal pricing strategy The primary goal of pricing strategy is the same as the primary goal of any other management strategy – to maximize economic value over time. One of the most common problems business leaders face is how to price a product.
Consulting Matters
AUGUST 19, 2019
The team was poring over the guest research when the most senior operations and creative executives looked at each other across the table and said at the same time, “You know what – we need to be a DISNEY theme park. My business is all about helping smart people to BOLDLY turn their purpose into profits.
Johanna Rothman
AUGUST 30, 2023
All the other answers are Wrong. When consultants ask these questions, the consultants assume they are showing their unique value. They're showing how they only offer commodity, and too often, inadequate, consulting. That's because very few problems have simple or “best practice” answers.
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