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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. The 2 major challenges to developing professional services marketing strategy . Second, each professional services firm operates within a well-defined Performance Envelope. profitable work). Here’s why.

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Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. This is not a service offering; this is a laundry list of skills. Exercise #1: Reflection. I’m quite excited about this but my near-term challenge is to succinctly summarize my services and expertise.

Exercises 195
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How to Build Your Consulting or Coaching Brand on Social Media (even if you’re not a fan)

Consulting Matters

Accelerate your success with my VIP Brand Strategy and Messaging Services ! Stay connected to your values around service and you’ll be able to QUICKLY grow your social media effectiveness. Remember, no matter how introverted you are or how much you don’t love social media right now, you can get results.

Media 156
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Now Is the Best Time to Raise Your Rates

Successful Independent Consulting

Alternatively, if you’ve worked through an agency, you can guess what the client paid for your services by adding 30% to 40% to whatever rate you were paid. Compare to other professional services. As a consultant and solopreneur, how does your rate measure up against other services like accounting? Here are my suggestions.

Policies 195
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Website Advice for Solopreneurs

Successful Independent Consulting

Here’s why: 1. Follow these tips by Jared Gold, the founder of WebsiteByTonight , a service that serves self-employed professionals. Think about your best customer – the one that you can help the most, enjoy working with the most, and is willing to pay you for your service. As a self-employed professional do you need a website?

Industry 370
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The Long Game with Author, Speaker, Consultant, and Broadway Lyricist Dorie Clark

Consulting Matters

Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You and Stand Out , which was named the #1 Leadership Book of the Year by Inc.

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Now is the Best Time to Raise Your Billing Rate

Successful Independent Consulting

Alternatively, if you’ve worked through an agency, you can guess what the client paid for your services by adding 30% to 40% to whatever rate you were paid. Compare to other professional services. As a consultant and solopreneur, how does your rate measure up against other services like accounting ? Here are my suggestions.

Policies 195