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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Uncertainty Demands Strategy!

Wakeman Consulting Group: Dave's Blog

This is from Jeweler Magazine in Australia and New Zealand. Dave In the current uncertain environment, DAVE WAKEMAN advises how business owners can assess and adapt their management strategy. Dave In the current uncertain environment, DAVE WAKEMAN advises how business owners can assess and adapt their management strategy.

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Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. These days newsletters come in all levels of graphic design from text alone to magazine style approaches that have audio and video links built in.

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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Total consumer magazine ad pages dropped 4.9% Sitka Pacific. Recent Posts.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Strong Economy – Strong Buy-Sell Market

Martinka Consulting

Record number of small business sales in 2018! Second question: is there similar activity with larger companies, small, mid-sized, and lower middle market firms? PriceWaterhouseCoopers – Two-thirds of companies with sales of $5,000,000 to $50,000,000 will change hands in the next 10 years (2011). Pretty small. Easy money.

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

Forecast by Ahmad Munawar Forecast is a show about marketing for professional services leaders. We provide actionable marketing advice for professionals and consultants who want to generate more leads, win more deals, and take their firms to the next level. Sales for Nerds by Reuben Shwartz.