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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. These days newsletters come in all levels of graphic design from text alone to magazine style approaches that have audio and video links built in.

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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Total consumer magazine ad pages dropped 4.9% Sitka Pacific. Recent Posts.

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Making a Sale in 2017

Martinka Consulting

I was looking through a folder of articles I’ve cut from papers and magazines (and printed from online sites) and noticed some on selling. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Who can you help? What will you do for them?

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5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

In a time where we have 24/7 news websites and free information literally at our fingertips, why do a lot of people still go out and buy magazines and newspapers? People are more likely to peruse information that is presented to them on paper so it’s still a valuable marketing tool. Self Expression.

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Applying the Art and Science of Integrated Marketing for the Modern Marketer

1 to 1

Far too long ago to mention, I listened attentively as my marketing professor elucidated the Four P''s of marketing. Magazines and newspapers flourished and face-to-face events reigned. On that foundation today''s marketing leaders are challenged to think differently about the marketing mix. 1to1Media.com/weblog.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.