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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Learning how consulting firms operate can help you better understand what you would do as an analyst. Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. How do Consulting Firms Work? Consulting Firm Structure.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Engage with potential customers, gather feedback, and solicit insights to refine your business concept and tailor your products or services to meet the evolving demands of your target market.

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Consultant Marketing Listen or Lead?

Jerry Fletcher

We know from 17 years of research that Consultant Marketing is not like traditional product marketing. Has the mainstream idea of the customer dictating the marketing of the product impacted on Consulting? The length of time a consultancy has been operating makes a difference as does the size of client. Yes and no. Does it sell?

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. You may be asking, isn’t it the role of a Chief Product Officer to create solutions across products? Since inception, they have consistently developed cutting edge, best-in-class products.

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Embracing Healthy Tensions in a Matrixed Organization

Kates Kesler

long term vs short term investments, M&A activity, enterprise vs operating unit accountability). And it will mean getting comfortable with influence derived from sources other than positional power, such as a decision right that is tipped one way or another for key operating issues or budget control that is granted to a new unit/function.2

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Using the Right Performance Metrics: Watch out for P&Ls

Kates Kesler

As an example, we recently worked with a healthcare company that contains product/service lines of business (LOB’s). For example, one LOB is best suited to acquire a broad customer base, even if this means operating at a loss.

Metrics 100
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Is Strategy still Relevant to Organization Design?

Kates Kesler

When we asked about strategy during our diagnostic, interviewees were enthusiastic about the $3B revenue goal and the 16% operating margin target. For example, the lack of project prioritization and ineffective allocation of engineering and product development resources resulted in late and over-budget products, which were now in high demand.