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Is Strategy still Relevant to Organization Design?

Kates Kesler

The axiom has always been to start with a clear strategy if you want to design a sound organization. But, is detailed strategy work even relevant in a world where the external environment is continually changing, requiring companies to regularly shift direction and priorities? Both strategy and organization have to be dynamic.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Designing an optimal channel distribution strategy (e.g. Determining appropriate product pricing (e.g. campaign optimization).

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ChatGPT: How Chatbots are Disrupting Entire Industries

Tom Spencer

As a strategy consultant at a boutique management consulting firm, I am always on the lookout for new tools that can help organizations become more efficient, effective, and innovative. As a strategy consultant at a boutique management consulting firm, I believe that ChatGPT is worth keeping an eye on as it continues to evolve and mature.

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The Innovator Inside: How to Overcome Institutional Inertia

Tom Spencer

One method or idea might belong to marketing, another one to human resources. You can become better at associative thinking by gaining exposure to multiple areas of knowledge. After all, it is hard to draw on ideas from diverse fields if you have an overly narrow and specialized knowledge base.

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. Types of Consulting Firms.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey with professional assistance yields better results.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers?