Industry Journal Metrics Strategy 
Business Consulting Agency
JANUARY 30, 2024
Startups that engage business consultants are 14% more likely to experience sustained growth, as reported by the Global Business and Economics Research Journal. Real-world Example: A local restaurant struggling to increase profitability engaged a business consultant to revamp its menu and implement cost-effective marketing strategies.
Harvard Business
JULY 19, 2018
In an Academy of Management Journal editorial, we described two problems that contribute to this challenge. Researchers have found that managers tend to be unaware of research-supported management insights reported in academic journals, and that such insights are typically excluded in practitioner-oriented journals.
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Harvard Business
APRIL 6, 2017
In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook.
Martinka Consulting
DECEMBER 19, 2020
I got a call from a past client, with whom we worked together on four prior projects, telling me two companies in his industry, including his top competitor, were interested in acquiring his firm. And the business (industry) has suffered a decline due to Covid. He asked if I would help him structure a deal.
Harvard Business
JUNE 23, 2016
The notion that you can transform a failing media company — or any company in any industry for that matter — by infusing it with data and algorithms is terribly misguided. While technology can certainly improve operational performance, the idea that it can replace a sound strategy is a dangerous delusion.
LSA Global
OCTOBER 11, 2018
The key to hitting the ground running as you start a new sales territory is to make sure that you are crystal clear in three sales strategy areas: 1. Territory Success Metrics. Make sure you can identify the two metrics of success that matter most. Value Proposition. Learn As Much As You Can. Who are they? The Bottom Line.
Organizational Talent Consulting
APRIL 18, 2022
In the warehouse and distribution industries staffing challenges, and increasing competitive pressures have accelerated the use of technology. It is when leaders use facts extracted from data and metrics to guide business decisions that support business goals rather than relying on experience, intuition, and stories alone. Collins, J.
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