Remove Ethics Remove Examples Remove Marketing Remove Sales
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Real-World Examples of AI in Management Consulting

Tom Spencer

This article will explore some of the most notable examples of AI in consulting, including its use in market research, strategy development, and operational optimisation. Market Research One of the most significant applications of AI in consulting is in the area of market research.

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The Transformative Power of AI in Business

Tom Spencer

For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior. These systems can suggest relevant products that customers are likely to enjoy.

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Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.

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Five Ways to Raise your Game in Consulting - Part 3

The Consultants Peer Group

In the previous blog, Adherence to an Enforceable Code of Ethics , I presented that adherence of an enforceable Code of Ethics would be a major part of this market differentiation. It was said, “…that Marvin incorporated the code of ethics in establishing this firm” noting the impact Mr. Bower had on the founding of McKinsey.

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How AI is Changing the Game for Consultants

Tom Spencer

For example, AI can quickly generate key insights from unstructured data, such as customer feedback, emails, and social media posts, using natural language processing. This might include identifying customer pain points, understanding customer sentiment, and identifying new market trends.

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Consultant Marketing Brand Disruption

Jerry Fletcher

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Today, the 33,000 people in 28 counties around the world in their 2020 survey find that Business is now the only institution seen as competent and ethical. Chipotle is a good example.

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Proposals, Part 2: The Potential Solutions

The Consultants Peer Group

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), For example, your project may yield cost savings through operational efficiencies or through improved flow. Furthermore, I refer to and attach PDF copies of both the enforceable Code of Ethics and the professional Code of Conduct.

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