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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey includes making such decisions.

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ChatGPT: How Chatbots are Disrupting Entire Industries

Tom Spencer

Recently, I came across ChatGPT, a new chatbot developed by OpenAI that utilizes a powerful language processing model known as GPT (short for “Generative Pre-training Transformer”). One of the key benefits of ChatGPT is its ability to generate high-quality, relevant responses to user input.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. campaign optimization).

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. They constantly review, edit, and improve analyst work products.

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The Innovator Inside: How to Overcome Institutional Inertia

Tom Spencer

One method or idea might belong to marketing, another one to human resources. You can become better at associative thinking by gaining exposure to multiple areas of knowledge. After all, it is hard to draw on ideas from diverse fields if you have an overly narrow and specialized knowledge base.

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6 Tips for Building a Powerful Slide Deck

Tom Spencer

Below are six tips that you can follow to aid your process of slide development and help you build incredible presentations. Having all the pieces of the puzzle in front of you will make slide development much easier. Develop a Story Board. You might want to draw on relevant data about the product, market, and competition.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers? Doesn’t the Chief Marketing Officer look at opportunities out in the market?