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Specifically, how can we ensure that we are appropriately looking ahead, curating market opportunities, and defining holistic responses to address the specific needs of our customers? Doesn’t the Chief Marketing Officer look at opportunities out in the market?

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Think of a new internal capability in the same way you would plan to introduce a product or service to the external market. In this way, the new capability is not just a hub and spoke system with users connecting to the center, but a mechanism for connecting people across markets and business lines. Right Connections.

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Kearney’s digital business service aims to help these companies stay at the top of their game in the digital world – separating hype from potential digital disruptors & developing specific digital strategies designed around the company’s capabilities. Marketing & Sales. Innovation. Strategic IT. Johannesburg.

Interviews 100

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