article thumbnail

How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Phil ended up discovering it's not what he is (mentor or coach) or what he does (methodology). Don't focus on your methodology. Embed keywords.

How To 194
article thumbnail

Measuring Professional Services Marketing Effectiveness

Prudent Pedal

If I were to ask chief marketing officers (CMO) at professional services firms around the world to measure their teams’ current marketing effectiveness on a scale of 1-5, I suspect that I might get a lot of 4s. The managing partner would be rated based on whether marketing had a seat at the proverbial “table.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Brand and Why Do You Need One?

Consulting Matters

A strong brand puts your marketing on autopilot. Many consultants and coaches avoid doing brand build work because they have blocks about marketing. They perceive marketing to be out of alignment with their values and something to avoid. You can definitely earn a living by going from referral to referral. For Action.

article thumbnail

Five Ways to Raise your Game in Consulting - Part 3

The Consultants Peer Group

In the previous blog, Adherence to an Enforceable Code of Ethics , I presented that adherence of an enforceable Code of Ethics would be a major part of this market differentiation. Practice capabilities include your assignment/engagement management methodologies and your consultative capabilities. Market Differentiation.

Ethics 52
article thumbnail

Want more consulting clients? Here's how to find them.

Consulting Matters

A clear consulting brand and niche is not about picking a favorite methodology and getting known for that. In fact, that's a recipe for failure over the long-term as this approach will guarantee your market positioning as an "extra pair of hands" and "trading time for money" commodity. What am I doing wrong?". But let's be real.

article thumbnail

What is consulting?

Tom Spencer

Some people also call consulting a ‘talk-job’ – you go to the clients, you talk about what the ideal world scenario would be for a particular project, product or market, and your billable hours are sorted. Sales, Marketing, Production) and secondary functions (e.g. There are three main types of business consultants.

article thumbnail

How Sales Leaders Drive Growth

LSA Global

Before you develop tactics to increase sales, make sure that you have company-wide agreement on: – Ideal target client definition – Unique value proposition – Big sales bets to drive growth Concentrate on the Core of Your Business Unfortunately, far too many sales teams chase every customer opportunity.

Sales 36