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Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions

Johanna Rothman

In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.

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See and Resolve Team Dependencies, Part 4: All Component Teams, Complex Product

Johanna Rothman

The larger your product, the more likely you have components teams. I often see component teams because of the architecture of the product. In this first image, the Integrated System Program, the rest of the product uses the Platform of Common Services as components. InterRelated Program Product.

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Special Discussion on Starting Consulting Services Organizations Within Product Companies

Steve Shu Consulting

These are companies that are essentially independent from product vendors. However, there are a number of companies that provide consulting or professional services as part of product companies (e.g., Improper tone for sales meetings – Product companies are often used to marketing-push type sales strategies (e.g.,

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How to Tame Uncertainty of Research and Development: Tips on Managing R&D Projects

Epicflow

Research and development projects involve the process of discovering new ideas, technologies, and solutions to create new products (or services) or improve existing ones. In addition, changing requirements are commonplace for research and development projects. Read the next section to find out some useful recommendations.

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Ship Decisions: Use Value to Decide When to Experiment and When to Finalize

Johanna Rothman

As a consultant, I create many kinds of information products: both writing and speaking. That allows me the most flexibility in my product development. However, too many organizations don't differentiate between what they need to ship as experiments and when to finalize the product. The product is done, done, done.

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Product Orientation Requires Technical Excellence

Johanna Rothman

One of the big problems I see with a product orientation (as opposed to a project) is in preparing for ongoing work. You might not start the next project for this product after you complete this project. However, if you want to develop a product orientation, you’ll need to consider the future. .”

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Unemployed Agilists: How to Move from a Staff Role to a Line Job, Part 2

Johanna Rothman

In product development, line jobs contribute to the products themselves, which means they contribute to revenue. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. At what level do you understand the products you’ve worked on? Industry expertise.

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