Johanna Rothman
JUNE 21, 2023
In product development, we often use the words, “user” and “customer” interchangeably. But they mean different things depending on the type of product you create. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product. Not all mass-market Buyers are also users.
Johanna Rothman
MARCH 8, 2022
The larger your product, the more likely you have components teams. I often see component teams because of the architecture of the product. In this first image, the Integrated System Program, the rest of the product uses the Platform of Common Services as components. InterRelated Program Product.
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Tom Spencer
MAY 17, 2020
This is a new experience for many of us, and poses new challenges and distractions that can make it difficult to stay focused and productive. I’ve been getting asked a lot lately about productivity, and so I thought I should dedicate an article to it. The earlier you wake up, the more productive you will be.
Steve Shu Consulting
MARCH 23, 2011
These are companies that are essentially independent from product vendors. However, there are a number of companies that provide consulting or professional services as part of product companies (e.g., Improper tone for sales meetings – Product companies are often used to marketing-push type sales strategies (e.g.,
Johanna Rothman
SEPTEMBER 22, 2018
One of the big problems I see with a product orientation (as opposed to a project) is in preparing for ongoing work. You might not start the next project for this product after you complete this project. However, if you want to develop a product orientation, you’ll need to consider the future. We call it technical debt.
Successful Independent Consulting
APRIL 27, 2022
By definition, we stand outside of the system we analyze, troubleshoot, or design. Freelancers use artistic or technical skill to generate work products. They tend to do more tactical work, as opposed to the strategic problem solving of consultants or the creative production of freelancers. Let’s set the record straight again.
Tom Spencer
AUGUST 3, 2019
Associate Product Manager (APM) positions are well known in Silicon Valley as rotational, mentorship-focused programs designed to accelerate the careers of young aspiring product managers. These alumni have gone on to become VCs, founders, and product leaders, in addition to starting APM programs at companies like Salesforce.
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