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Consultants: What To Do If You Can’t Publish Case Studies On Your Website

Tsavo Neal

Sometimes, publishing case studies to your consulting website isn’t an option. Publishing case studies with specific names and numbers is ideal. But, case studies are only one way to build trust through your consulting website. I’ll also include 2 examples of “nonspecific” case studies.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.

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Marketing a Service Business

Women in Consulting

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Let’s do a video call. “Higher!”

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase? A smart content strategy purposefully attracts your ideal customers. Routine is crucial on social media.

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