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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

As I have been asked by quite a lot of people to share some frameworks, I will use the next 3 posts to walk you through the most frequently used frameworks in the case interview. While you are reading those frameworks and related examples, keep in mind that no framework is the skeleton key to all case interviews.

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Frameworks for the Case Interview (Part III: Value Chain Framework)

Tom Spencer

For example, a link between procurement and manufacturing, or manufacturing and marketing. Supply: For many manufacturing cases, inputs are materials from suppliers. Candidates may want to identify sales channels (such as online, wholesale, retail, or department store), and logistics (such as train, truck, shipping, or air freight).

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THE Essential Skill to Getting Promoted

CaseInterview.com

The best salesperson does not in and of itself make the best Director of Sales. The best engineer does not in and of itself make the best Vice President of Engineering. The best marketer does not in and of itself make the best Chief Marketing Officer.

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Without this expertise, organizations risk making poor hiring decisions, which can cost thousands of dollars or more in each case. Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers. With more than 33 yrs.

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PARADE Method

CaseInterview.com

The PARADE Method (tm) is an approach to answering resume-oriented job interview questions. It is an approach I developed that is tailored for answering these questions in job interviews for management consulting, as well as interviews for senior executive positions in industry. Interviewers want to know what you did.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Demographic segmentation divides a market through variables such as age, gender, education level, family size, occupation, income, and more.

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