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Achieving Startup Success via Product-Market Fit

Tom Spencer

It has come to be known as product-market fit. After lack of funding, failure to achieve product-market fit is the most common reason that startups fail. Thus, achieving product-market fit should be a top priority for any founder looking to achieve long-term success. What problems do customers actually have?

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Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field. How big is the market? What market share does the competition have?

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Here are six practical culture change strategies that will move your company closer toward your goal. Southwest Airlines operates within an industry routinely made fun of for its poor customer service; however, it is known for the opposite. Culture Change Strategy #3: How leaders allocate resources and control costs Follow the money.

Culture 76
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Consolidation in Europe’s Airline Industry

BCG

Over the past 15 years, Europe’s full-service airlines have flown through turbulent skies as they generally failed to adapt to an increasingly price-competitive short-haul market. The financial, regulatory, and political barriers to various strategic scenarios will determine the exact nature of each airline’s options.

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Mergers & Acquisitions: Strategy

Tom Spencer

MERGERS have had a ubiquitous presence in the news recently as leaders in the airline , publishing , and telecommunications industries have taken steps to consolidate. According to McKinsey, transformational mergers are rare “because the circumstances have to be just right, and the management team needs to execute the strategy well.”.

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Herb Kelleher Is My Generosity Marketing Co-Pilot

Henry DeVries

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines.

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Entering a New Market

Tom Spencer

Your client is a low-cost airline headquartered in Philadelphia with frequent service to cities along the East Coast of the United States. What is the size of the market? Finally, you determine whether to advise the client to enter the market and, if so, what is the best way to do so? What is your recommendation?

Marketing 111