Harvard Business

APRIL 7, 2016

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. These days, I advise Fortune 500 executives to treat talent as they would customers: Understand their behavior, and design recruiting strategies that meet them where they are.

Recruiting 28

Recruiting Recruitment Talent Strategy 28

1 to 1

MARCH 28, 2022

As an on-demand model, it offers greater staffing flexibility; during periods of high-demand, companies can activate a talent pool of gig workers and scale back when the volume decreases. But just because a job may be short-lived on a task-by-task basis, there is still much that companies can do to motivate talented gig workers.

How To 52

How To Metrics Talent Policies 52

Harvard Business

MAY 18, 2018

Organizations, processes, and cultures will be integrated for weeks and months after the organizations come together, causing disruption and uncertainty. It makes the culture too risk averse and squelches momentum. Advertise successes. How to make your company more nimble and responsive. Nothing breeds success like success.

Agile 52

Agile Efficiency Culture Trends 52

Harvard Business

DECEMBER 8, 2017

We answered this question by interviewing freelancers in a wide range of industries — from tech to advertising. And what we found in our interviews was an interesting reinforcement of our prior work on employer branding and agile talent. Have you stopped to consider how they’re finding meaning in their careers?

Advertising 28

Advertising Agile Talent Interviews 28

Harvard Business

DECEMBER 15, 2017

I worry that the pervasiveness of that image – of startup life as a zero-balance zone, where kids aren’t allowed — could be keeping some talented would-be founders from striking out on their own, starting new companies, and growing the economy. The way you set up a startup is indicative of the startup’s future success.”

Policies 28

Policies Talent Culture Examples 28

Harvard Business

NOVEMBER 24, 2016

At this point, we all know that company culture plays a pivotal role in companies hurtling into out digital transformations. The competition for the best talent is fast and furious and, in many cases, that battleground is the social web. Compete for talent the way companies compete for customers. Sweden has a phone number.

Marketing 28

Marketing Recruiting Recruitment Talent 28

Harvard Business

NOVEMBER 14, 2018

Harassment reduces the productivity of both harassed employees and the unit in which the harassment occurs. Because almost 70% of harassment incidents are never reported to the employer, talented and highly-skilled employees may leave without employers knowing that their business has suffered as a result of workplace harassment.

Report 32

Report Financial Talent Policies 32

Harvard Business

DECEMBER 1, 2016

In extreme cases, the sales culture can become toxic, as salespeople make minor ethical compromises to reach short-term goals, and those behaviors evolve and spread. They encourage productive use of sales time this quarter by communicating company priorities; this year by reducing role pollution (e.g.,

Sales 28

Sales Talent Ethics Advertising 28

Harvard Business

MAY 16, 2016

For example, as it grew, Facebook found that its early “move fast and break things” culture had to be funneled into focused technical teams and product groups to make its product development process faster and less erratic, and for it to have a chance of meeting the demands of its new public shareholders following its IPO.

Banking 43

Banking Film Strategy Strategy 43

Confessions of a Consultant

OCTOBER 1, 2017

Ambiguity around personal goals, leads to anxiety, misplaced effort and lost productivity. From the early concept of Quality Circles (circa 1970) to more recent experimentation with self–direction, teamworking can positively affect morale, innovation and productivity. Am I the goalkeeper or the centre forward?

Energy 40

Energy System Advertising Management 40

Harvard Business

MARCH 31, 2017

The company also built an expert system that helped advertisers at P&G to use, modify, and reuse the company’s advertising assets. Focus on the talent. Both American Express and P&G have long been known for their talent management approaches, and their work with analysts and data scientists is no exception.

System 28

System Data Advertising Tools 28

Harvard Business

JUNE 16, 2016

Baba Ramdev, the yoga guru owner of the fastest-growing local consumer goods company in India, launched a competing product, advertised as “healthier” than Nestlé’s and at a lower price point than Maggi. Avoiding a $500 million mistake is surely just as valuable as launching a $500 million product.

Pharmaceuticals 28

Pharmaceuticals Sales Insurance Insurance 28

Harvard Business

DECEMBER 5, 2016

Switching back and forth between the two approaches depends on the task at hand and one’s organizational culture. When a company has a clear strategy for a new product launch, for example, a leader needs to provide firm directives to get the marketing, distribution, and sales people working together and moving in one direction.

Leadership 28

Leadership Culture Examples Course 28

Management Consulted

OCTOBER 3, 2012

For instance, we examined predatory pricing in the airline industry and illegal product tying by Apple, Microsoft, and AT&T. What I found particularly fascinating was the number of variables that needed to be taken into account while making strategic decisions on governance, production or any other function. We love it!

Consulting 204

Consulting Case Interview Interviews Engineering 204

Harvard Business

DECEMBER 12, 2016

Although the science of talent management is robust , managers tend to play things by ear. Intuitive decisions invite unconscious (and conscious) biases, creating a nepotistic and political culture where employees feel unfairly treated. Objective feedback.

Management 28

Management Film Hotels Talent 28

Harvard Business

JULY 15, 2016

As a manager, your goal is to keep your team engaged, productive, motivated, and happy. When a bright, talented employee is eager to move up but isn’t quite equipped to do so, one of the most powerful things you can say is, “‘I believe in you’ — if you genuinely mean it, of course,” Weintraub says.

Case Study 28

Case Study Case Studies Sales Company 28

Harvard Business

NOVEMBER 10, 2016

The global success of K-Pop did not happen by accident, nor is it simply an interesting cultural phenomenon. Three factors have made the difference: Strategic talent management. The main difference between K-Pop and the rest of the music industry is talent management. K-Pop companies source artistic talent all around the world.

Talent 33

Talent Media Advertising Industry 33

Harvard Business

MAY 30, 2018

Based on our work with member companies at the Marketing Science Institute, two competing forces explain this discrepancy—the data used in analytics and the analyst talent producing it. Even if the firm did not advertise, consumers are motivated to buy, so how does one know whether the ads were effective? and 2017 (Mean 3.7,

Marketing 35

Marketing Data Advertising Talent 35

Harvard Business

MARCH 22, 2017

Anyone who follows the cultural industries — art, music, publishing, theater, cinema — knows of the tussles between artists and those who feed off of their talents. That’s a staggeringly long list.

Film 35

Film Intellectual Property Video Advertising 35

Harvard Business

JANUARY 31, 2017

In their efforts to do the right thing and woo talent, organizations of all kinds are reaching for headline-grabbing solutions. What if they’re too costly, don’t work structurally, fly in the face of your corporate culture — or don’t have senior management’s support? What are their attrition patterns?

Resources 28

Resources Advertising Culture Management 28

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 28

Marketing Media Advertising eBook 28

Harvard Business

MAY 7, 2018

Do we have the right talent to analyze and act on that information? Trust, Transparency and Value-How Google Is Working to Improve Online Advertising for Everyone. This test-for-results culture tends to start small, where teams talk about piloting a few things in order to build a case that something new is working.

Data 28

Data Marketing Bain Media 28

Harvard Business

JULY 5, 2016

Advertising, hiring and capital expenditures could be delayed until the dust settles, jeopardizing the growth models of many enterprises. Digital Talent Will Be in Shorter Supply. A 2015 survey by Wayra , a startup incubator, last year found that over a fifth of startup talent in the UK came from other EU countries.

Talent 30

Talent Enterprise Industry Software 30