Remove 2001 Remove Marketing Remove Productivity Remove Sales
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Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. Competition is a good thing.

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What Sales Teams Should Do to Prepare for the Next Recession

Harvard Business

In the 2001 recession, total sales for the S&P 500 declined by 9% from its pre-recession peak to its trough 18 months later—almost a year after the recession officially ended. Digital tools can also open new go-to-market approaches. Zero-base sales capacity. Digital tools can help make more accurate matches.

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Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Without a recruitment firm’s assistance, a company’s internal staff must handle these tasks, which can detract from their core responsibilities and reduce overall productivity. Hire a Competent and Ethical Recruiter As I mentioned, since 2001, I have worked with various recruiters, executive search firms, and headhunters.

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It’s Powerful – Word-of-Mouth Marketing

Martinka Consulting

We hear a lot about word-of-mouth marketing, so, what exactly is it. That’s word-of-mouth marketing. Are you getting enough word-of-mouth marketing? It’s the best marketing there is. I always recommend the book, The Secrets of Word-of-Mouth Marketing by George Silverman (Amacom, 2001). Here’s an example.

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We May Not Have a Clear Path, But We Each Have One

Harmonious Workplaces

I did this while attending UChicago and picking up extra cash cleaning industrial carpets, being a production artist for GES Exposition Services during the summer, or working a Blockbuster. In 2001, Michael hired a no-name like me after an informational interview to become the Associate Marketing Director for GIA Publications.

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Does Effective Leadership Really Matter?

Organizational Talent Consulting

A controlled study involving leaders across different markets found a positive correlation between the leader's effectiveness and employee retention, sales, margin, labor costs, and net profit. times greater financial returns than market averages. Journal of Management, 14(3), 453-464. Collins, J. HarperBusiness. Dhar, U., &

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Coronavirus: Leadership during a Crisis

CaseInterview.com

First, I have helped my CEO clients navigate multiple industry, capital market, and economic crises over the past 25 years. There was 9/11 in 2001. There’s no problem,” but your sales team knows that sales fell by 50%, they will scratch their heads. They will also tell everyone else, "Hey, sales are down 50%.”.