Consulting Matters

MAY 16, 2018

There is no shortage of advice and mentors that can help you learn how to market and sell yourself. Convert those leads not just into buyers but long-term strategic partners that will position you to do your best work. There are lots of reasons you might want to be a consultant. Phase 1: The PRE-LEAP Phase.

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Consulting How To Intellectual Property System 208

Consulting Matters

MAY 13, 2021

Do you know what keeps your ideal client up at night? Not only do you have to know what's on your ideal client's mind, but you need to know what they need - hint - it is NOT the process you are trying to sell. Phil shared, "For those of us who run businesses, we suffer from imposter syndrome.

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How To Methodologies Industry Sales 194

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

Consulting Matters

AUGUST 12, 2020

What services do I offer my consulting clients? I walk you through the general principles of what you need to include in an offer, how to position them to attract and land clients as well as how these principles uniquely apply to consulting and coaching businesses. None of us want to have that icky, yucky feeling.

B2C 156

B2C B2B Consulting How To 156

Consulting Success

APRIL 18, 2017

. “How is your outreach and marketing going right now?” Most of our business comes from referrals,” he said. Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. What a shame. ” I asked.

Marketing 113

Marketing Consulting Sales System 113

Wakeman Consulting Group: Dave's Blog

NOVEMBER 30, 2022

Do Your Research : This is the foundation of all good marketing, a bit of research. You’ll want to try and do a bit of qualitative and quantitative research. You’ll want to try and do a bit of qualitative and quantitative research. Do you know the difference? A tactical thing?

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Sales Sports Research Marketing 40

Comatch

APRIL 3, 2023

If you want to make it in today’s competitive professional landscape, it’s time to be proactive and start crafting a personal brand that reflects who you are and what you stand for. 1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey.

Media 52

Media B2B Development Sales 52

Tom Spencer

OCTOBER 26, 2019

Let’s step through them one by one and list the questions you’d want to answer in each. The market. The first area consultants typically analyze in M&A cases is the market. This is extremely important because a big part of the success or failure of the acquisition will depend on broader market dynamics.

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Case Study Case Studies Study Case Interview 60

Wakeman Consulting Group: Dave's Blog

DECEMBER 16, 2022

BTW, who do you have in the World Cup Final? FYI: These will all matter to you no matter what size your venue, team, league, or other sector of the business you work in. In fact, doing them might be more important for smaller organizations. What about the fans you need to reach? Now do your brand. Miami, next week.

Sports 59

Sports Marketing Research Strategy 59

Kai Davis

JANUARY 11, 2023

The truth about outreach marketing is that your reply/conversion rates are relatively low. In the email outreach world, for most campaigns, you’re looking at around a ~3% reply rate being reasonable. That means if you email 100 people, you expect ~3 replies. It sucks for the outreach marketer. What’s the solution?

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Energy Comparison Marketing Sales 45

Consulting Matters

SEPTEMBER 16, 2020

Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite? Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role.

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Consulting Leadership System Training 156

Consulting Matters

SEPTEMBER 16, 2020

Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives? Jen and I talk a lot about our vision in so many things that we do.

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Consulting How To Leadership System 156

Wakeman Consulting Group: Dave's Blog

MAY 19, 2023

I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. This is free and we are going to hit on: The 3 questions your brand management must answer. Brand codes: what they are and why they matter. Moving the experience from commodity to premium/luxury. Share Talking Tickets!

Sports 52

Sports Sales Marketing Metrics 52

Buzzsprout

MARCH 28, 2024

The best part is that most podcast listeners don't mind the ads and appreciate honest recommendations from a trusted source. Who can benefit from podcast advertising? Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later).

Advertising 75

Advertising Tools ROI Productivity 75

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. What have we ruined this time? We’ve managed to ruin the critical, powerful mapping of the buyer’s journey.

B2B 52

B2B Sales Sports Marketing 52

Tsavo Neal

MAY 20, 2019

“Designers/marketers have no idea what a website should do for a consultant.”. If you’re struggling to find a marketer or designer who understands what your consulting website should do, you’re not alone. Chances are you don’t know what your consulting website should do. It diminishes trust.

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Examples Consulting Sales Marketing 60

Martinka Consulting

NOVEMBER 26, 2021

This is the counter article to what I wrote in July, about business buyers and my Rotary projects given we recently I had a Rotary Global Grant approved for our ongoing work in Antigua. Objective – We must articulate, in detail, what our project hopes to accomplish to get a grant approved. We get a lot done.

Travel 40

Travel Education Tools Sales 40

Jerry Fletcher

OCTOBER 23, 2021

It was good to hear how the little golf product company he founded was doing. He has come a long way from when we met in his kitchen to put together the promotional material for the annual Golf Pro Trade show for the USA. Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant.

Marketing 52

Marketing Consulting Video Sales 52

Tom Spencer

AUGUST 1, 2021

However, if you want to be successful you need to reach a lot of people, and so it is important to increase your conversion rates. A great way to include social proof into your website is to add testimonials from satisfied customers. Let visitors click play if they want to hear the testimonial. Source: Dummies.com. Celebrities.

Productivity 88

Productivity Survey Tools Marketing 88

Jacq Hackett Consulting

OCTOBER 24, 2017

Being a solo consultant doesn’t mean you have to do everything yourself. When I first started out as a consultant eighteen years ago, the options for outsourcing were so limited that I had no choice but to do almost everything myself. Maybe you could do them, but you’re not going to do the best job. Graphic design.

Video 120

Video Turnaround Consulting Healthcare 120

Tsavo Neal

SEPTEMBER 18, 2020

What is the easiest way to build a personal brand? Work that you love to do An audience that you love to serve. Work that you love to do An audience that you love to serve. With these two ingredients, doing consistent work that is helpful to others feels easy. What did you love to do as a child?

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Resumes Sales Productivity Marketing 78

Do It! Marketing

JULY 27, 2020

If you’re not happy with what’s in your checkbook, you’ve got to change what you’re doing, saying, thinking… your messaging, marketing, pricing, outreach… it’s all got to change. We underestimate the kinds of clients that would be attracted to us. We underplay our fees. We lowball. You need books. You need mentors.

Banking 52

Banking Marketing Training Training 52

Tsavo Neal

SEPTEMBER 28, 2017

I was browsing through my LinkedIn feed, looking for something interesting to read or watch, and I came across a video from Alan Weiss. How he expects people he doesn’t know to explicitly not address him by his first name because that’s what friends do, not strangers. I enjoy reading Alan’s work.

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Consulting Video Marketing Sales 60

Comatch

DECEMBER 16, 2021

83% of B2B purchasing decisions happen before a buyer engages directly with a provider. Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. To which group do you belong? So what makes up a good personal profile and why is it important?

B2B 52

B2B Media Case Study Case Studies 52

Prudent Pedal

JULY 27, 2021

Environment, Social, and Governance (ESG) “marketing” is the season’s latest trend. It’s important to understand what’s at stake. They want work to be purposeful and give them meaning. That means they want their employers to be purpose-driven and doing “good.” Why is ESG important to Professional Services?

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Metrics Deloitte Government Trends 76

Tsavo Neal

OCTOBER 31, 2017

Michael’s experience as THE business coach for consultants is what makes this book a must-read for independent consultants and consultants at small firms. Here are 5 of my key takeaways from the book. It’s holding you back from marketing, selling, and increasing your fees effectively.

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Consulting Sales ROI Marketing 60

Consulting Success

JANUARY 25, 2018

The Elite Consulting Mind : 16 Proven Mindsets to Attract More Clients, Increase Your Income and Achieve Meaningful Success was recently released and today I want to share with you a glimpse of what’s inside. On this episode I want to share with you one of the 16 mindsets from the book, that I call mirroring success.

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Consulting How To Tools Development 107

The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). When you buy a car, you go online and do research.

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Sales How To Guidelines Case Study 63

Tsavo Neal

SEPTEMBER 9, 2019

As soon as I saw their website, it was clear to me that they had dialed in their marketing strategy. It’s a foundational part of their inbound marketing strategy. What It Does Well. Most consultants are afraid to take such a hard line in their marketing. Don’t shy away from it. Positioning. Just look at their logo.

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Consulting Case Study Case Studies Construction 60

Women in Consulting

MAY 4, 2015

Spiceworks (www.spiceworks.com), a social network that connects marketers with IT buyers, recently held an “Unplugged” panel discussion in Mountain View, CA in which three IT professionals shared what they want from marketers. Focus on building relationships with IT buyers, not just generating leads.

Marketing 48

Marketing Video Comparison Media 48

Tsavo Neal

FEBRUARY 8, 2018

Level 3 – Jonathan Stark Consulting. Now a lot of consultants want to start generating leads and winning business through their website, but they can’t tell me where they’re at with their consulting website. Now in between levels 2 and 3 is what I call The Gap. Level 2 – Kent Business Consulting.

Video 60

Video Consulting Examples Sales 60

Tsavo Neal

JUNE 17, 2019

What is Goal Tracking? Doing so allows you to measure how well your website fulfills these goals. But before you can use those, you’ll need to determine this: What are your marketing goals for your consulting website? Doing so will put your website in alignment with your goals. And we’ll so with Goal tracking.

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Consulting Software Marketing Sales 60

Martinka Consulting

MAY 4, 2018

Recently I got an e-newsletter from my friend Allan VanderHamm with Berntson Porter. My response to Allan was: One of my lines is, “Owners don’t wake up, flip the switch, and say I want to sell in 2, 3 or 5 years. Demonstrate you can attract and retain good employees (especially in our currently tight labor market).

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Balance Sheet Financial Industry System 53

Tom Spencer

JULY 15, 2015

Declining revenue can derive from a fall in prices or a reduction in units sold, and can be examined in four steps. What are the major revenue streams? What percentage of total revenue does each revenue stream represent? Step 3: Diagnosis. What is the underlying cause of the problem? Step 1: Segmentation.

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Case Interview Operations Sales Analysis 60

Tsavo Neal

AUGUST 17, 2017

But how do you position yourself in front of all your competition? Guide them through what to read in a specific order. Guide them through what to read in a specific order. By the end of this article, you will… Learn how to organize your content into a buyer-oriented resources page. What did you help them with?

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Resources Consulting Industry Examples 60

Tom Spencer

MAY 9, 2020

Money is not really respected in academia, and so most of the attention tends to focus on other topics: the interaction between buyers and sellers, the structure of industries, statistical modelling, the valuation of financial assets, and so on. The smaller the group of people, the easier it is to reach agreement on what to use as money.

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System Banking Government Insurance 88