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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person. In a similar way, distance yourself from the product in order to get more objective feedback.

Marketing 166
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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant. Before we start – let's define a market scan. Create products and services your clients will want to buy.

Marketing 156
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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I don't have just one product for my business. And I'm not a team working on just one feature set or a product. I might or might not have finished the videos anyway. What happened?

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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202
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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. From a strategy perspective, the approaches are well-structured and remind me of timeless, Michael Porter-esque classics. Marketing segmentation is about subdividing markets into subsets of customers that behave similarly or have similar needs.

Marketing 256