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Fearless Marketing Mastermind

The Fearless Marketer

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). We’ll meet once monthly via Zoom. Meetings will be on Fridays from noon to 1:30 Pacific. Mark your calendar now).

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. It all starts here.

Marketing 202
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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

How To 227
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Consultant Marketing Tech Trap

Jerry Fletcher

Or would you have imagined the explosion of meetings software that has occurred in the last six months? Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. Then my client offered a book in a webinar he was doing with 2 other experts.

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The Action Plan Marketing Model

The Fearless Marketer

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

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How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48
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The Magic of Warm Outreach

The Fearless Marketer

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them. But that’s really not enough.

Meeting 118