Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. It all starts here.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Jerry Fletcher

JULY 31, 2021

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. Ya got it or you don’t.

Marketing 98

Marketing Consulting Video Training 98

Jerry Fletcher

SEPTEMBER 19, 2020

Or would you have imagined the explosion of meetings software that has occurred in the last six months? Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. This last week, I got caught on the bad side of the cusp of change multiple times. And so it goes.

Marketing 97

Marketing Consulting Software Intellectual Property 97

The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

Meeting 48

Meeting Marketing How To Resources 48

The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Can you articulate your marketing message so clearly?

Marketing 62

Marketing Training Training Advertising 62

Harmonious Workplaces

FEBRUARY 15, 2024

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. Organizations should begin with job analysis performed by trained I-O Psychology professionals.

Handbook 98

Handbook Case Interview Education Training 98

The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? You occasionally set up meetings with colleagues to explore opportunities. Now there’s nothing wrong with any of those marketing activities. Random marketing is just that; it’s all over the place. What is the Focused Goal for your marketing?

Marketing 110

Marketing Industry Strategy Strategy 110

Consulting Matters

FEBRUARY 17, 2020

Leverage your empath gifts to the hilt in marketing. Even if you don't like marketing, your empathy sets you up to be very good at it. Your ability to understand your clients heart and mind is a key enabler to really good marketing copy that makes your website convert and compelling content that establishes your credibility.

Consulting 207

Consulting Video Energy Case Interview 207

LSA Global

APRIL 1, 2020

Why Social Selling Training Programs Fail to Grow the Sales Pipeline. Top 3 Reasons Social Selling Training Programs Fail. There are three primary reasons your social selling training program will not meet your expectations: Misalignment with the Overall Sales Strategy. Learning How to Sell Socially Matters.

Training 36

Training Training B2B Sales 36

LSA Global

JANUARY 19, 2021

Frustrated by Disappointing Sales Training Results? If you are frustrated by the results of your business sales training investment, you are not alone. Despite investing an average of almost $1,500 per salesperson, our research shows: 80% of the information from sales training is lost within three months.

Training 36

Training Training Sales ROI 36

Clarity Consultants

SEPTEMBER 28, 2023

When it comes to education and training, it’s no secret there’s no one-size-fits-all solution. A training program that resonates with one may leave another feeling lost, which is why creating customized lessons is vital for your business’s success. There’s no denying that it’s a competitive market today.

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Training Training Education Consulting 109

Rick Conlow

JANUARY 24, 2023

From 1978 to 2020, CEO pay rose, with inflation-adjustment, 1,322%–this is double stock market growth and astronomical to the pitiful 18.0% Employees Feedback on Toxic Workplaces #image_title This Servant leadership training will show you a positive alternative. Besides, they are in too many meetings. gain by employees.

Leadership 114

Leadership Emotional Intelligence Training Training 114

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 174

Marketing Consulting How To Culture 174

Consulting Matters

JANUARY 5, 2020

You might even stay up at night wondering what words you can use to establish instant credibility and how to market yourself so that what you offer comes across as irresistible. Use these 10 questions to discern if the potential client you're talking to is RIGHT FOR YOU: Do they prioritize making time to meet with you?

Energy 218

Energy Training Training Video 218

Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon?

Report 98

Report Data Strategy Strategy 98

Peter Stark

SEPTEMBER 24, 2023

As we start to see the tough employee market ease some, we are hearing from our clients that they are working on growing their staff again. It is clear that you’ve got to be paying people a fair market wage in order for them to continue to align their efforts with your organization. Now, it is flexibility in where they work.

Talent 29

Talent Marketing Training Training 29

Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. What will turn website visitors into discovery meetings and discovery meetings into signed contracts is speaking their language (not yours.). Most of these consultants and coaches love what they do.

How To 401

How To Methodologies Survey Leadership 401

Makarios Consulting

SEPTEMBER 27, 2023

Such a situation is healthy if it meets the following criteria: E veryone leaves the discussion aligned on the final decision. The volatile meeting, the personal attacks, the office politicking, the treacherous backstabbing, the scheming triangulation … it is all familiar territory. The conversation may get real and raw.

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Meeting Resources Conference Retail 88

Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. For Reflection: Are you strategic or scattered in your marketing approach?

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How To Training Training Consulting 227

Consulting Matters

JANUARY 13, 2020

As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision.and fear. Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on.

Development 194

Development Training Training Examples 194

Business Consulting Agency

FEBRUARY 27, 2024

Whether it’s optimizing operations, refining marketing strategies, or enhancing customer experiences, retail experts craft solutions that are uniquely suited to the challenges faced by individual retailers. This not only improves sales but also ensures that retailers can respond swiftly to market demands and trends.

Retail 52

Retail Consulting Trends McKinsey 52

LSA Global

MARCH 11, 2024

The Sales Management Training results were: 100% Job Relevance 100% Satisfaction 133% Knowledge Gain 96.7% Their sales leaders are committed to staying on the forward edge of technology in their markets to help their clients to stay ahead of the game.

Sales 36

Sales Leadership Development Company 36

Effective Managers

MARCH 10, 2024

The industry is vast, including freelancers, independent consultants, and employees of consulting firms, offering services across various sectors such as IT, marketing, finance, and more. ISO 20700 training represents a critical foundational step in the journey toward professional management consulting.

Industry 52

Industry Consulting Ethics Management 52

The Fearless Marketer

DECEMBER 6, 2021

My definition of marketing for self-employed professionals is simple: “Clearly communicating the value of your services.”. To market effectively, you also need to build familiarity and trust with prospective clients. And to do that, you need to reach out, meet, and talk with them. But that’s really not enough. Warm outreach.

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Meeting Marketing Video Media 118

Consulting Matters

OCTOBER 5, 2023

Chris sheds light on our collective discomfort with uncertainty and how coaching and consulting can train us to build resilience during such tricky times. First coined by Arnold Van Gennep, it is a fascinating term that captures the transitional phase between what was and what is yet to be.

Consulting 156

Consulting Sales Organizational Development Information Technology 156

Rod Burkert

OCTOBER 30, 2019

They meet spec. If they all meet spec, is it any wonder our pricing is collapsing. I was reading This Is Marketing by Seth Godin (link below) and had an amazing revelation: almost all of our reports are prepared to some spec. If we both meet spec, what is going to make my report stand out against yours? Congratulations!

Report 40

Report Meeting Case Interview Travel 40

Business Consulting Agency

MARCH 21, 2024

Market Expansion Strategies Business experts assist warehouse companies in developing market expansion strategies that target new industries, geographic regions, or customer segments. Sales and Marketing Optimization Consulting services offer expertise in sales and marketing optimization tailored to the warehouse industry.

Company 52

Company Sales Operations Efficiency 52

Rick Conlow

JUNE 19, 2023

Employees who take advantage of the situation may neglect or avoid participating in virtual meetings, discussions, or projects. Schedule regular check-ins, team meetings, and one-on-one discussions to stay connected. Ensure employees have reliable access to these tools and provide training if needed.

Leadership 101

Leadership Training Training Productivity 101

Rick Conlow

MAY 31, 2023

Our assessment identified a silo mentality throughout the organization and minimal leadership development or training. We addressed the issues with new communication channels, customer service and quality initiatives, on-going quality leadership training for all leaders (executives, too), and team development applications.

Training 99

Training Training Leadership Resources 99

Clarity Consultants

JANUARY 29, 2023

When running a business, you want to ensure that your employees are as trained and knowledgeable as possible. And while hiring the right candidates is important, there are steps you can take to ensure that they are well-equipped for the job–like taking training courses. Not sure if it’s right for you?

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Training Training Course Company 104

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients. The question is: Are you making the most of these events? Are you making the most of the events that you invest time and money to attend?

Consulting 220

Consulting eBook Video System 220

The Fearless Marketer

OCTOBER 29, 2018

Another common answer is, “more time to fit marketing activities into my schedule.”. Even though James isn’t a marketing expert, I’m convinced he’s right when he says that the ultimate determinant of success is building positive habits. These days, we have access to more information about marketing than ever before in history.

Marketing 54

Marketing Study Course Training 54

Rick Conlow

FEBRUARY 3, 2023

Yet, companies spend nearly 29 times more money on technology than on employee training. Last week, in an executive coaching update meeting, the CEO and owner of the company said, “What’s with this leadership fiasco? Spending on training is up but do not fool yourself. I am worried about the country.

Leadership 97

Leadership Training Training Emotional Intelligence 97

Tom Spencer

AUGUST 4, 2023

The traditional methods of governance, often characterized by bureaucratic hurdles, delayed decision-making, and limited stakeholder engagement, no longer meet the demands of the modern era. Virtual meeting platforms such as Zoom and Microsoft Teams can allow stakeholders to conduct remote meetings.

Government 78

Government Efficiency Tools Meeting 78

Consulting Matters

OCTOBER 9, 2018

I am confident that you get how important networking is to your marketing system. You know that its an essential way for you to regularly meet and impress your future clients. The question is: Are you making the most of these events? Are you making the most of the events that you invest time and money to attend?

Consulting 196

Consulting eBook Video System 196

Rick Conlow

MAY 17, 2023

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Without changes outdated polices and training on the topic, it is challenging to adopt and implement servant leadership principles. Study the literature, get training and coaching, and do your homework.

Leadership 112

Leadership Training Training Airlines 112

Harmonious Workplaces

JANUARY 11, 2024

I attended a meeting led by the VP of construction for a company for which I was the VP of marketing. I joined the meeting virtually from another part of the building via Microsoft Teams. After the meeting, he called me back into the conference room. The president of the company sat beside the VP in the same room.

Ethics 98

Ethics Conference Meeting Leadership 98