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How Bad Marketing Can Help Your Consulting Firm

David A Fields

Some marketing campaigns are iconic. You don’t need iconic marketing to build awareness of your consulting firm. But doesn’t your consulting firm’s marketing need to be at least, well, passably okay? Fields Consulting Group.

Marketing 362
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Figuring Out Your Billing Rate as an Independent Consultant

Successful Independent Consulting

This article explains how to determine your “base rate”, and the external factors that will impact your pricing. Links to articles on how to raise your rate or switch to a fixed fee are at the end of this one.) To calculate your base rate, used the “2x 3x Estimate.” Next, divide by 2,000.

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Ten Factors to Consider Before Jumping into Independent Consulting

Successful Independent Consulting

Being a self-employed consultant or “solopreneur” isn’t for everyone. I made the leap to independent consulting in 2004 and never looked back. Although I made more money while working fewer hours, I also had to learn how to run my own business. You need to be able to pay your bills in good times and bad.

Cash Flow 370
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How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

Most of these consultants and coaches love what they do. It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. Related Article: "7 Reasons Why Your Client Aren't Getting it When you Write and Talk About What You Do". Your shop talk is never going through their minds.

How To 401
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Turn Pain Into Purpose: Sarah Gleason's Inspiring Entrepreneurial Story

Consulting Matters

Sarah transformed from a consultant to a mentor, helping others navigate their path to success. Sarah believes that every experience, good or bad, serves a purpose. She advises entrepreneurs to utilize their experiences to help others. This resilience became a stepping stone to her growth.

Video 156
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Top Power Skills Every Organizational Consultant Needs

Consulting Matters

What are the top power skills that every organizational consultant ought to have? Today, I want to connect more specifically with those building an organizational consulting or coaching practice not just because of the money but because they want to make a difference. They get aggressive or shameless self-promot-y.

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How to Figure Out Your Consulting Bill Rate

Successful Independent Consulting

I know a consultant who is going to do some work designing a company’s program for high-potential employees. The consultant has talent but not much experience. Can you ballpark this for me? Louis Although the question is brief, a helpful answer is not. Type of experience — Where did you learn your craft?