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The Balanced Way to Achieve Scale and Sale with CEO Mark Johnson

Consulting Matters

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. Related Blog, Video, or Podcast Episode: Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King.

Sales 156
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PLG: Building Products That Market Themselves

Tom Spencer

In today’s competitive business landscape, traditional sales and marketing-driven approaches are increasingly giving way to a new paradigm: Product Led Growth (PLG). Another principle of PLG is delivering value upfront before trying to make a sale. PLG also relies heavily on data-driven decisions to enhance product-market fit.

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Retail Brands Can Benefit from Consulting Services

Business Consulting Agency

Retail brands often face challenges in marketing, advertising, sales, distribution, and inventory management. Consultants help create high-quality content, such as blog posts, videos, and social media updates, that resonates with your target audience.

Retail 52
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How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

At first, her goal was to provide a virtual alternative to her live programs that she offered to financial services firms wanting to turn their lukewarm clients into raving fans. If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch.

Course 296
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The Transformative Power of AI in Business

Tom Spencer

For example, businesses like Netflix, Youtube, Amazon, and Airbnb use AI-powered recommendation systems to suggest movies, videos, products, and rental properties based on a user’s browsing history, past purchases, and revealed preferences based on past behavior. Supply chain management is another area where AI is revolutionizing operations.

Data 147
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Launching a Skincare Product Line as a Dermatologist

Business Consulting Agency

Marketing and Sales Strategy: Plans for promoting and selling your products. Financial Projections: Budget, revenue forecasts, and funding needs. Develop a Marketing Strategy A robust marketing strategy is essential for building brand awareness and driving sales. Market Analysis: Insights into your target market and competition.

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Sales Reps, Stop Asking Leading Questions

Harvard Business

Most executives recognize a need for their sales team to act as consultants and sell “solutions.” ” But many CEOs would be shocked at how poorly their sales teams execute on the strategy of consultative selling. I’ve sat through many sales calls like this, and trust me it isn’t pretty.

Sales 55