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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Best of Sales Conference Keynote Speakers

LSA Global

Best of Sales Conference Keynote Speakers: Sales 3.0 Las Vegas Nevada Last month, insights from Best of Sales Conference Keynote Speakers representing various industry groups, including CEOs, CROs, business analysts, best-selling authors, and experts in sales technology were shared at the Green Valley Ranch Resort Spa.

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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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B2B Sales Hunters vs Sales Farmers

LSA Global

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. In general, the roles represent two different, and often related, approaches to selling with each having an important part to play in sales growth.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Attend Networking Events.

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Need Clients Now? 5 Strategies to Quickly Get More Consulting Clients

Consulting Matters

If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing. Attend Networking Events.

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LSA Global CEO Sales Alignment Keynote at Sales Enablement PRO Soiree

LSA Global

Sales Alignment Keynote Address. The Sales Enablement Soirée is the largest virtual event exclusively for sales enablement professionals to connect live and collaborate in real-time with peers and industry luminaries. Only then can you enable the sales team to perform at its peak. To watch the video, go to: [link].

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