Seth Godin Blog

SEPTEMBER 4, 2017

A team of MBAs doing a market analysis and a P&L would probably pin the value at about $8. That's where the ROI would be at its peak. As they grew to a few more stores, a new generation took over, one that seems more intent on ROI and less focused on magic. But they're not in the business of selling ice cream cones.

ROI 51

ROI Enterprise Energy Analysis 51

Progressus

OCTOBER 27, 2023

And even within individual categories, you’ll find a diverse cross-section of SMBs, multinational enterprises, boutique firms, and even solo freelancers – plus a wide range of business models and organizational structures. A client will now pay for the overall gains such as tax savings, ROIs, insurance claims, and so on.

Industry 52

Industry SMB Software Talent 52

Comatch

NOVEMBER 10, 2022

Few enterprise tools have the potential to revolutionize daily operations and help businesses achieve best-case ROIs like a CRM. Calculating the ROI of your CRM investment is not always as straightforward. How to calculate the ROI of your CRM investment. What was the expected ROI?

ROI 52

ROI How To Tools Sales 52

1 to 1

OCTOBER 12, 2020

Mention digital transformation to a CFO, and you would likely get push-back about big expenses and little ROI. And they show immediate outcomes, recouping costs and generating ROI, sometimes in a matter of days. They are trying to keep up with market, environmental, and consumer demands in a way that works.

ROI 26

ROI Healthcare Insurance Insurance 26

1 to 1

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. Sales engagement According to Forrester, sales engagement (SE) platforms “help sales, marketing, and post-sales personnel manage their omnichannel touchpoints at all stages of the buy cycle.”

B2B 29

B2B Sales ROI B2C 29

Harvard Business

AUGUST 30, 2018

CIOs and CEOs of large enterprises are faced with an overwhelming demand to transform their IT enterprise services and with a bewildering, often conflicting landscape of advice. Let me tell you, our large enterprise clients’ processes are highly dependent upon software. Max De Ycaza, IBM.

Agile 28

Agile Enterprise Software Banking 28

Harvard Business

OCTOBER 10, 2017

That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice. Yet every enterprise is essentially a square-peg business waiting for a round-hole world. Typically when firms are evaluating investments they look for large addressable markets.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role.

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Measuring Marketing Insights. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 50

Retail Apparel Financial ROI 50

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Harvard Business

APRIL 4, 2017

” The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. The best moonshots string together a series of much smaller projects or goals in the service of one big vision.

Government 46

Government ROI Energy Nonprofit 46

Harvard Business

DECEMBER 4, 2017

Large enterprises typically operate dozens of security products with growing headcount in all areas of their security organizations. These systems and processes generate more data and work than most teams can process efficiently, which creates predictable rates of success for ROI-driven attackers engaged in schemes like credential stuffing.

Data 31

Data ROI System Education 31

Harvard Business

SEPTEMBER 24, 2018

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit. The latter is crucial.

Company 37

Company Case Interview ROI Engineering 37

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. ” Vanity metrics are methods of measuring ROI that make product-builders feel good (or make them look good to funders), but don’t ultimately lead to awesome products.

Media 36

Media Metrics eBook Software 36

Progressus

NOVEMBER 28, 2023

Many project-driven organizations are finding that they can operate much more efficiently with Enterprise Resource Planning (ERP) software. ERP software coordinates the flow of data between a company’s business processes, providing a single source of truth and streamlining operations across the enterprise. What is ERP Software?

Software 52

Software ROI Efficiency Operations 52

Consultant Ninja

JUNE 13, 2009

My frustrations with my firm, with the projects that I feel are a waste of my clients money, with the exertions of effort for dead-end marketing or intellectual capital initiatives - Ive had to store them up inside me, where theyve burned me up and increased my bitterness. Ive had to filter what Ive wanted to write, with what I could write.

Consulting 100

Consulting Management Oliver Wyman Airlines 100

Comatch

JANUARY 25, 2023

Digital transformation must become a priority for organizations that don’t want to get left behind in an increasingly competitive market where data drives decision-making. A Hands-on Approach and Experimental Team Lastly, for a digital transformation project to achieve the planned ROI, it is vital to try different approaches and solutions.

How To 52

How To Agile ROI Tools 52

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Harvard Business

MAY 29, 2018

All this makes the early lessons from the Chariot venture worth heeding as it gains traction in the market. Here are five to learn from Ford thus far, about mobility services in particular, and more broadly, about how to deal with the uncertainty of new business models in new markets by testing and learning one’s way forward.

Transportation 28

Transportation ROI Metrics Productivity 28

Harvard Business

OCTOBER 30, 2018

Marketing outreach can also be tailored to target at-risk customers and increase overall engagement. Enterprises already know the pain of disparate data sources, siloed departments, and legacy software—a broken infrastructure that hinders performance, growth, and development. 1) Start with clean data.

Sales 28

Sales Data Enterprise Operations 28

Harvard Business

AUGUST 7, 2017

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. But chasing the cool factor can lead to compromised ROI. The essence of IoT is interconnectivity.

ROI 28

ROI Operations Talent Accenture 28

Harvard Business

OCTOBER 16, 2018

And today I’m talking with Michael Gretczko, Principal, National Offering Leader, Human Capital as a Service at Deloitte Consulting, LLP, and with Jody Kohner, Senior Vice President of Employee Marketing and Engagement at Salesforce. That investing in employee engagement is an actual business imperative, and it has real, measurable ROI.

Deloitte 36

Deloitte Consulting Data Talent 36