Business Consulting Agency

MARCH 27, 2024

In today’s competitive business environment, achieving tangible results from marketing efforts is crucial for the success and growth of companies of all sizes. Marketing consulting services play a pivotal role in helping businesses optimize their marketing strategies, improve ROI, and drive measurable outcomes.

Marketing 52

Marketing ROI Metrics Efficiency 52

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 44

Strategy Strategy Strategy& Metrics 44

Harvard Business

APRIL 6, 2017

But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships. It’s proven hard to solve these problems partly because of metrics: It’s hard to identify and measure the factors that lead to high-quality information or connection.

Media 37

Media Metrics eBook Software 37

Harvard Business

SEPTEMBER 24, 2018

A case in point is WeWork, the provider of coworking spaces, which has grown its enterprise customer base in the last year by 370%. While open houses welcome almost everyone as part of their marketing and outreach efforts, campsites carefully vet participants according to expertise, personality, or cultural fit. The latter is crucial.

Company 38

Company Case Interview ROI Metrics 38

Harvard Business

AUGUST 29, 2016

But most companies lack a strategic objective that spans the customer journey, can be understood and operationalized across the enterprise, and, most importantly, actually increases customer value. Measuring Marketing Insights. Insight Center. Sponsored by Google Analytics 360 Suite.

Retail 51

Retail Apparel Financial ROI 51

Harvard Business

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” She and the CEO now agreed that she should play an upstream, strategic, enterprise-wide role.

Advertising 28

Advertising Agile Marketing Meeting 28