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Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead)

Consulting Success

What type of LinkedIn requests or emails do you ignore? Every day, I’m bombarded with automated connection requests and emails. Email Outreach For Consultants: Don’t Use Marketing Automation (Do This Instead) is a post from: Consulting Success. Automated ones, right?! Guess what?

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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

Recently the Professional Independent Consultants of America (PICA) hosted a members-only roundtable discussion to help people jumpstart their use of this powerful tool. Why ChatGPT Matters for Independent Consultants As consultants, innovation is our middle name, and staying ahead of the curve is crucial. If not, you should be!

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Get More Leads With The ‘Lead Generation Bundle’

Kai Davis

Learn the skills (and get the templates and resources) you need to drive demand for your agency’s (or consultancy’s) services. Inside you’ll find everything you need to get started, including email templates, SOPs, and a detailed guidebook to selling fixed-price roadmapping projects.

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Business Development and Networking During a Pandemic Lockdown

Successful Independent Consulting

The #1 FUD (fear, uncertainty, doubt) among independent consultants involves business development. I’m actually doing more outreach than I did before the lockdown. Clients buy consulting services from people they know and trust. My best piece of advice for independent consultants is to “keep your network warm.”

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Business Development in the 21st Century

Successful Independent Consulting

The third thing so remember when doing your outreach is to make it personal. The third thing so remember when doing your outreach is to make it personal. For example, instead of sending a mass email campaign to dozens of people on your mailing list, take the time to send the email one at a time with a personal note at the beginning.

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Mastering Cold Outreach

Tom Spencer

The art of mastering cold outreach is one that takes practice but can become an incredibly useful tool. This article will explain how to make the most of cold outreach. For example, as a student interested in management consulting you may want to chat with a current consultant to learn more about their work, lifestyle, and interests.

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Avoiding a numbers-based outreach approach (and what to do instead)

Kai Davis

The truth about outreach marketing is that your reply/conversion rates are relatively low. In the email outreach world, for most campaigns, you’re looking at around a ~3% reply rate being reasonable. That means if you email 100 people, you expect ~3 replies. And the outreach machine goes brrrrrrr. 10,000 people?

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