Jerry Fletcher

SEPTEMBER 25, 2021

That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. I’ve been doing it since1990 and stopped counting successful new product introductions at 207 and individual branding for consultants at 147 at last count. See Jerry’s speaker demo reel. A self-introduction is never as powerful.

Marketing 52

Marketing Consulting Efficiency Video 52

Jerry Fletcher

DECEMBER 11, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. See Jerry’s speaker demo reel. We are well down the road from Credibility to Cash. And so it goes. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Hotels Insurance 52

Johanna Rothman

SEPTEMBER 28, 2018

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Productivity 65

Productivity Agile Efficiency Management 65

Jerry Fletcher

MAY 1, 2021

The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill confidence and fit into the team better Be more productive without sacrificing relationships.

Marketing 52

Marketing Consulting Insurance Insurance 52

Jerry Fletcher

APRIL 10, 2021

Mold a product or service marked by a singular approach that is memorable. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. Start rockin’ it with your entreprenurial idea. Get the beat. Bring in the horns. Get a word man.

Marketing 52

Marketing Consulting Report Groups 52

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

Meeting 62

Meeting B2B Productivity Marketing 62

Johanna Rothman

MARCH 28, 2019

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

Agile 63

Agile Productivity Software Marketing 63

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. What is the role of SEO in B2B marketing? The role of SEO in B2B marketing is to drive traffic to your website. Do you sell software products to other businesses, like project management tools?

B2B 78

B2B Engineering Advertising Sales 78

Harvard Business

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%.

Sales 28

Sales Marketing Development Retail 28

Harvard Business

JUNE 1, 2018

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28

Sales Marketing B2B Case Interview 28

1 to 1

JANUARY 25, 2024

It dominated panel discussions, powered nearly every product demo on the trade show floor, and featured in economic forecasting discussions. The app has increased customer satisfaction, reduced employee effort, and helped workers gain knowledge about in-store products, said Glenn Allison, Tractor Supply Co.’s

Retail 26

Retail Software Sales Tools 26

Steve Shu Consulting

APRIL 2, 2010

Often need a mix of instruments here (Powerpoint & Word docs, napkin drawings, demo), depending on the team, industry, and phase of product development (e.g., Business Development General Management Intrapreneurship Management Consulting Sales And Marketing Ventures & Entrepreneurship Business Plan Entrepreneurship Strategy'

Case Interview 150

Case Interview Sales Tools Development 150

Johanna Rothman

JUNE 18, 2021

They hired me because they were in danger of going out of business due to their inability to release a working product. That's because they had an architecture that couldn't scale, people who couldn't do the work, and a mess of a product. Instead, tell the manager to create the environment where the team can release the product.).

Software 95

Software Talent Meeting Tools 95

Jerry Fletcher

FEBRUARY 5, 2022

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Your brand is less about identity and more about the product or service. See Jerry’s speaker demo reel. Now, the Short term. So much for Now. Brain Science.

Operations 40

Operations Consulting Video Productivity 40

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. Additionally, the time needed to reconcile spreadsheets to both the GL and project reporting negatively affects productivity which in turn risks profitability.

Resources 52

Resources Report ROI Data 52

Johanna Rothman

OCTOBER 7, 2019

They have to manage extra work—work they had not estimated—in the form of an emergency or production support. The business people (I'll use the PO as the representative) want to take advantage of some change in the market. I see these problems a lot when the product owner has feature-itis. Still too much?

Management 58

Management Agile Productivity Analysis 58

Epicflow

JANUARY 21, 2022

global chip shortage), and the need for reducing production costs add to the above-mentioned difficulties. . In addition, to stay competitive on the market, business owners will struggle to deliver their products faster and produce more (e.g. The need to shorten the time for product development. Dealing with uncertainty.

Automotive 52

Automotive Industry Resources Agile 52

Progressus

OCTOBER 27, 2023

And —rather than selling physical products, they deal in less tangible resources like time, insights, and expertise – billed either by hour or by project. Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point.

Industry 52

Industry SMB Software Talent 52

Johanna Rothman

AUGUST 21, 2019

And, that your products and services need short feedback loops that an agile approach will use. Even if you don't need an agile approach, feature teams will help your product development efforts. You can use “how little” thinking to guide your product development. The managers have seen that marketing.

Agile 65

Agile Culture Efficiency Guidelines 65

Seth Godin Blog

APRIL 30, 2015

Sometimes, the thing that's done to market something makes it worse. And stereo speakers are designed with extra bass, so they'll demo better, sell better but sound worse. The market isn't always 'right', if right means that it knows how to get what it wants in the long run. Tell stories for the few, help them to spread.

Marketing 20

Marketing Productivity How To 20

Harvard Business

SEPTEMBER 11, 2017

When organizations lack a formal innovation pipeline process, project approvals tend to be based on who has the best demo or slides, or who lobbies the hardest. There is no burden on those who proposed a new idea or technology to talk to customers, build minimal viable products, test hypotheses or understand the barriers to deployment.

Engineering 47

Engineering Government Productivity Data 47

Harvard Business

SEPTEMBER 27, 2017

And at Greycroft, a venture capital firm, investor Teddy Citrin has laid out a veritable map for the further disruption of every consumer products category. “Personal experience makes me a more effective marketer.” ” Give Employees Direct Access to Consumers. Help Employees Embrace Agility.

Media 45

Media Fashion Agile Sales 45

Jerry Fletcher

FEBRUARY 27, 2021

I had attended a conference on gamifying products in the fall before Covid struck. Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. See Jerry’s new speaker demo reel.

Marketing 94

Marketing Consulting Conference Software 94

Harvard Business

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

Nonprofit 33

Nonprofit Wireless Training Training 33

Harvard Business

JULY 25, 2016

Replace counterfeit “strategies” with real market identity. But although all of these things are important, they aren’t a strategy, and they’re insufficient for defining who a company is to its market, relative to its competitive set. Mission, vision, and values statements are other common stand-ins.

Company 28

Company Energy Advertising Marketing 28

Jerry Fletcher

MARCH 13, 2021

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two. See Jerry’s new speaker demo reel. Your Company.

Marketing 59

Marketing Consulting Hotels Productivity 59

Harvard Business

AUGUST 22, 2017

On average, firms measure closed deals and rep production against quota monthly, which isn’t surprising. This is why leading indicators such as demos, web registrations, calls, or C-suite-level meetings are often more instructive. Wins are the most common metric used across sales roles and industries.

Metrics 35

Metrics Sales Software Meeting 35

Johanna Rothman

JUNE 24, 2021

The company had deadlines because it wanted to meet market demands. I asked Brad these questions: Do you have product or feature teams that are cross-functional and can release alone? ( Component teams create interdependencies and take much more time to finish work.). Does each team focus on just one product at a time?

Agile 85

Agile Meeting Software Government 85

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. By product, where they assign a team to a product for a long period of time. By person, where they take one person from here and one person from there, etc, to create enough people to work on the product. They should consider stopping the effort (project or product) now.

How To 77

How To Productivity Agile Management 77

Harvard Business

OCTOBER 20, 2016

These misses weren’t in some tangential markets – search, mobile, and the cloud were where Microsoft users were heading. They are hard to do in a company that excels at products. Apple brilliantly mastered user interface and product design to power the iPhone to dominance. Yet a very smart CEO missed all of these.

Operations 28

Operations Productivity Software Talent 28

The Nonprofit Consultant

AUGUST 28, 2007

I've recently been introduced to a new web site and production house focused on making videos for nonprofit causes: Charity Docs (dot org). I've been very impressed with the short films I've seen on their demo site so far, and look forward to seeing more from them in the future. " about the site DoGooder TV from See 3 Media.

Nonprofit 40

Nonprofit Video Film Media 40

Harvard Business

JULY 20, 2016

Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Incremental commitments can also convince prospects to change, which is vital in selling new products or services. Other companies have found similar success.

Sales 28

Sales Research Productivity Data 28

LSA Global

OCTOBER 11, 2019

Do not make the mistake of investing heavily in sales enablement tools until you have alignment around and commitment to your target clients , value proposition , success metrics, and go-to-market sales strategies. Sales Culture.

Sales 28

Sales How To Tools Sports 28

Jerry Fletcher

APRIL 24, 2021

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Scientists have found 8 management behaviors that use Oxytocin balance to make people more productive. See Jerry’s new speaker demo reel. For the short haul.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Jerry Fletcher

FEBRUARY 6, 2021

Don’t waste production time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. One of the reasons he cited for that selection was the ability to provide a deep repository for content. Lots of content.

Marketing 98

Marketing Consulting Video Course 98

Johanna Rothman

JULY 27, 2023

In addition, a product leader might approve the feature. Finally, the team, a product leader, or the customer(!) might demo the feature. That defect escaped all your checklists, approvals, and demos. Yes, they had to spend time fixing those problems, but they were under no illusions about the quality of the product.

How To 81

How To Agile Productivity Data 81