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Consultant Marketing Elite Rage

Jerry Fletcher

It is about the people and companies you can impact with your processes and trainings and ways to change the way your clients think. Marketing is all about finding more of the kinds of folks that are similar to the clients you have worked with. I don’t Know your company’s product. See Jerry’s speaker demo reel.

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Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

Agile 63
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How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. Our flagship products are wood-burning stoves that generate electricity from fire while reducing toxic smoke emissions by 90%.

Sales 28
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Three Slightly Ranty Thoughts on “Back” to Normal

Johanna Rothman

They hired me because they were in danger of going out of business due to their inability to release a working product. That's because they had an architecture that couldn't scale, people who couldn't do the work, and a mess of a product. Instead, tell the manager to create the environment where the team can release the product.).

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What is the Professional Services Industry All About?

Progressus

And —rather than selling physical products, they deal in less tangible resources like time, insights, and expertise – billed either by hour or by project. Professional Services Overview Professional services firms – such as IT professional services firms, marketing/PR firms, or legal or financial advisers – are at an inflection point.

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When Sales and Marketing Aren’t Aligned, Both Suffer

Harvard Business

A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. This company isn’t alone.

Sales 28