Narrow Your Niche to Win More Work as a Solopreneur
Successful Independent Consulting
APRIL 1, 2024
Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. I’ve mentored and represented hundreds of independent consultants and repeatedly I see those with a well-defined niche win more work. Conversely, I know dozens of in-demand consultants who easily pop to mind when a client describes a particular problem.
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