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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28
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Impact-Based Corporate Training Design

LSA Global

Corporate Training Impact Why would any organization invest in professional development unless it believed that their training investment would pay off for their people and the business? And yet far too many businesses invest in corporate training without meaningful or agreed-upon success metrics.

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

Sales 63
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How to Create More Open Sales Prospects

LSA Global

The First Step How is your sales pitch going? Welcome to the world that too many sales reps endure day after day. You need to learn how to create more open sales prospects. What they are missing is the critical first step in any effective sales process. Many prospects react negatively to sales calls.

Sales 36
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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36
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10 Tips to Convert Sales Leads Faster

LSA Global

Every Sales Team Would Like to Convert Sales Leads Faster. Your sales conversion rate measures the effectiveness of your sales team at turning sales leads into new customers. It measures how often your sales reps are turning prospects into real business. New sales leads grow cold surprisingly fast.

Sales 36
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah Jones was having trouble paying attention to the farewell toasts.