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The consulting case study: What you need to know

freshminds

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Strategy Consulting : tend to use “strategic” type case studies (more details below). How to answer the case study.

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. His CFO and his sales chief had been at loggerheads for a while. Ahmed accused Damon of throwing up roadblocks and using his power to undermine the sales department.

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An Overview of Business Development Consulting

Tom Spencer

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. Who are you?

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? What new products or new SKUs have been introduced, and when, for each major brand?

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How to Help Your Team Sell New Solutions

LSA Global

The Sellers’ Trap For a seller, it’s typically exciting when the company develops something new because, with new products and solutions, come new opportunities and good reasons to re-engage with target customers. Top sales teams create sales battlecards for each key buyer persona. You have the chance to sell new solutions.

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How to Improve Your Sales Skills, Even If You’re Not a Salesperson

Harvard Business

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

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Why CEOs Can’t Dance Redux

Rick Conlow

They operate in a bubble and do not attend the party. By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study.