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The Top 7 Pre-Call Sales Planning Meeting Questions

LSA Global

Pre-Call Sales Planning Meeting Questions Matter. The varied amount and inconsistent quality of pre-call sales planning creates a wonderful opportunity for hungry sales teams to outperform their peers. Buyers Expect More from Sales People. Much of the poor track record comes down to a lack of sales preparation.

Sales 34
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How to Write a Great Sales Letter

The Fearless Marketer

Getting a meeting and initial conversation with your prospective client. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Let me count the reasons….

Sales 63
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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “You’re surprised?”

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Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. That company had sold exclusively on its own site, and Mark’s expertise had served PedalSpark well with its first product. His two direct reports were split.

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10 Tips to Convert Sales Leads Faster

LSA Global

Every Sales Team Would Like to Convert Sales Leads Faster. Your sales conversion rate measures the effectiveness of your sales team at turning sales leads into new customers. It measures how often your sales reps are turning prospects into real business. New sales leads grow cold surprisingly fast.

Sales 36
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Meeting Ed Yu. Aliyah liked Molly and respected her work. “No problem,” she said.

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Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36