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Non-Profit “Product” Launch Case Study…

Wakeman Consulting Group: Dave's Blog

Action: The leadership team built a “product” launch schedule for tryouts for the travel program which is the hub for all the other programs the organization offers. The post Non-Profit “Product” Launch Case Study… appeared first on Wakeman Consulting Group.

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Building a Sustainability Business Framework

Brimstone Consulting

CASE STUDY. How a Sustainability Business Framework Aligned the Leadership Team and Accelerated Progress. With such a broad mandate, the leader needed help executing her primary goals: identifying the senior leadership team’s understanding of sustainability. Download Case Study.

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Free Yourself and Business from Market Myopia

Organizational Talent Consulting

Studies show that 85% of executive leadership teams spend less than one hour a month discussing strategy, and up to 95% of employees are unaware of or do not understand their organization's strategy. Market myopia is the lack of ability to see the bigger picture. Market myopia is the lack of ability to see the bigger picture.

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Engaging Stakeholders – A Mini Case Study – Part 2

Gina Abudi

Talking with the Marketing Group and Developing the Communication Plan Read Part 1 of the case study. The day of the meeting with the marketing group arrived. Sam introduced Alex to the group and told them that Alex was leading the project to update the marketing portal.

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Engaging Stakeholders – A Mini Case Study – Part 3

Gina Abudi

Feedback from the Marketing Group Read Part 1 and Part 2 of the case study. Additionally, the marketing group was regularly engaged throughout the project. The post Engaging Stakeholders – A Mini Case Study – Part 3 appeared first on Gina Abudi.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.) The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon).

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Engaging Stakeholders – A Mini Case Study – Part I

Gina Abudi

Alex was about to undertake a project in the organization that impacted the marketing department. The initiative was to update an internal portal used by marketing for managing campaigns. The post Engaging Stakeholders – A Mini Case Study – Part I appeared first on Gina Abudi. During a PMO meeting, one of [.].