Case Studies Leadership Marketing Metrics 
Rick Conlow
JANUARY 2, 2023
Consider GM as a case study. GM market share fell from 62.6% A global IBM study found that 33% of CEOs had engineering degrees and another 15% had finance degrees. CEOs focus on data, facts, figures, and metrics. If so, check out this complimentary inventory: Servant Leadership: Leading by Example.
Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
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Harvard Business
DECEMBER 20, 2018
CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast.
Management Consulted
SEPTEMBER 25, 2016
The Net Promoter Score is a customer loyalty metric originally formulated by Fred Reichheld, Bain & Company, and Satmetrix in 2003. Because customers are key to bringing about this change, customer satisfaction metrics helps to see the true story. It surely helps avoid cumbersome and complicated market research tools.
Harvard Business
FEBRUARY 16, 2018
She suggests “immersing yourself in your topic area” by regularly attending industry conferences, enrolling in a class or specialized certification program, or taking on a leadership role in a relevant professional organization. With Jeff Wald, the president and COO, an analytic thinker, she started with the metrics.
LSA Global
JUNE 18, 2020
Combine that with the sobering fact that buyers report that over three-quarters of solution sellers do not clearly understand their key issues, are unclear how they can add meaningful value, and are not well prepared to answer questions or to share relevant case studies to substantiate what sets them apart.
Kates Kesler
JUNE 11, 2014
The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).
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