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Unlocking a Career as a Marketing Consultant

Tom Spencer

Breaking into this potentially lucrative niche within the consulting industry is both a science and an art. In particular, my role was to cold call universities, send out surveys to students and parents, and craft marketing strategies that would appeal to female university students.

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A Career in People Advisory Consulting: Is It Right for You?

Tom Spencer

In this blog post, I’ll provide an overview of what people advisory consulting is, what people advisory consultants do, and how to break into the industry. This may involve conducting employee surveys and focus groups, analyzing data, and working with clients to design and implement HR programs and initiatives.

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The Role of Consultants in an AI-Driven World

Tom Spencer

This is the third of a seven-part series looking at artificial intelligence and its implications for the consulting industry. After conducting interviews and surveys, it became clear that the root cause of the problem was a lack of transparency on the part of management.

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. Survey research was his passion and he began to apply these procedures to various fields of industry. As a young man, he conducted the first national survey of major magazines to see what ads were successful in attracting the most attention.

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Making Unbiased Decisions

Tom Spencer

Biases can also creep in during a case interview, causing you to make incorrect assumptions about a business problem. Let’s consider a case interview scenario where our interviewee, called Jane, makes use of a simple rule of thumb to solve a challenge presented to her. Interviewer: I see, and why is this the case?

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Web 3.0 Revolution: Transforming Technology

Tom Spencer

According to a survey conducted by Sophos, an IT security firm, 41% of Facebook users were prepared to disclose personal information, such as biographical and contact information, to complete strangers. As a result, the cases of online theft, cybercrime, and abusive marketing tactics have risen dramatically. The Evolution of Web 3.0.

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Can Consulting Make a Positive Social Impact?

Tom Spencer

Let us look at an example as a sort of case study. Projects have ranged from database management and data survey to impact assessment and market research. The innovators also attend skill sessions, where they learn about topics from survey building to project management. Nick added that there is a position for everyone in DISI.