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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! Sadly, the owner didn't touch the new strategy because he was comfortable with how things were; it turned a profit, and that's all he needed.

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ISO 20700 and Client Relationships: Building Trust and Transparency

Effective Managers

In this blog, we will explore how adherence to ISO 20700 can fortify these relationships, making them more effective and enduring. By adopting these practices, consultants can create a transparent environment where expectations, goals, and methodologies are clearly articulated and understood.

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead). Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients). Our goal is not to sell someone after a quick monologue.

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From Expert to Trusted Advisor: The Role of ISO 20700 in Management Consulting

Effective Managers

In this blog, we’ll explore how ISO 20700 training can be a game-changer in your journey from being an expert to a trusted advisor. ISO 20700 training helps cement your credibility by showcasing your commitment to continuous learning and adherence to best practices.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. As former leaders, we are trained to speak corporate. And will gladly pay you. They want your results.

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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement. The difference maker?

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Balance Your Project Portfolio Between Current Needs and Future Goals

PM Alliance

If your group hasn’t yet made that transition, or if you’re struggling to update your team’s mindset to match the new reality, there are some strategies that can help you put your short- and long-term planning activities in a better place. First, lean on your senior staff and take your cues from them.