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A “Thing” That Really Works

The Fearless Marketer

This year I realized that a marketing thing I’ve always been good at was not something I was actually teaching to my clients. My first step was to implement this marketing thing even better to fill my next group program. Then I started teaching this marketing thing to the participants of the new program. And it worked wonders.

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The Key to Campbell Soup’s Turnaround? Civility.

Harvard Business

When Doug took over as CEO of Campbell Soup Company in 2001, the company had just lost half its market value, sales were declining, and the organization was reeling from a series of layoffs. Set Expectations. If the evaluations revealed leaders were falling short, the expectation was explicitly reinforced.

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In the Best Sales Teams, About Half of the People Are in Support Roles

Harvard Business

Sales reps are most effective when they have the right amount of support staff, but exactly how much support staff does a company need, and how should it be structured? Call it a Goldilocks quandary: Too little support, and your sales people can’t do their jobs well; too much, and you’re wasting money.

Sales 37
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??? Happy New Year: Predictions, Takeaways, and Thank you!

Wakeman Consulting Group: Dave's Blog

I’m not surprised that the struggle to sell tickets in many markets was real. There was too much investment in the “V-shaped” recovery narrative and not enough in looking at what had happened in the market. This matters because ticket sales, merchandise, etc. We have economic challenges in some markets.

Sports 59
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7 Critical Success Factors for Project Based Firms to Consider in 2024

Progressus

The Power of Unity Firms need real-time insights into the entire business – finance, project accounting, sales, everything – otherwise multiple versions of the truth will start showing up in budgets, estimates, and forecasts. Are project operations, sales, customer service, etc. Market trends? The bottom line? Retain talent?

Agile 52
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PARADE Method

CaseInterview.com

For the purposes of this article, I will describe the PARADE method from the perspective of the job-seeker. A source of irritation for many interviewers is when the candidate says, " We faced a $10 million drop in sales, and we fixed this by landing three new clients for $3.3 Did you find and close all $10 million in sales?

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Bad News: You Have to Grow to Pay Your Debt

Martinka Consulting

On May 4, 2015 a Wall Street Journal article discussed the Japanese company Suntory and its 2014 acquisition of Jim Beam. One of the most interesting comments was: “To help pay back debt amassed in the deal-one of the biggest-ever overseas transactions by a Japanese company-Suntory is trying to double global spirits sales by 2020.