tech-and-innovation 
Buzzsprout
MARCH 28, 2024
And this new wave of advertising isn't going anywhere; podcast ads are set to climb exceeding $4 billion in revenue by 2025. It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Why is podcast advertising effective?
Women in Consulting
SEPTEMBER 11, 2014
As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. By: Kathy Klotz-Guest. Humor is Human! I believe this is changing.
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Harvard Business
MAY 29, 2018
The marketing industry will be no exception. AI holds great promise for making marketing more intelligent, efficient, consumer-friendly, and, ultimately, more effective. Data-Driven Marketing. For businesses looking to keep pace with innovation and leverage AI, there are steps they can take today. Using AI in Marketing.
Harvard Business
APRIL 20, 2016
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. From a business perspective, this model is fantastic.
Harvard Business
FEBRUARY 9, 2018
If 2017 was the year that tech became a lightning rod for dissatisfaction over everything from the last U.S. Innovation and its discontents are nothing new, of course, going back at least to the 18 th century, when Luddites physically attacked industrial looms. Alberto Manuel Urosa Toledano/Getty Images. In the U.S.,
Harvard Business
MAY 7, 2018
The same could be said for modern marketers — expectations for their technology stack are on the rise too. Bain & Company, in partnership with Google, surveyed nearly 1,700 global marketing and media decision makers to learn more about the value they’re gaining from investments in digital information and technology.
Harvard Business
MAY 12, 2017
It has a product that lots of people like, and there’s at least the prospect of Snap eventually becoming very profitable, its first earnings report notwithstanding. Raffaella Sadun, a professor at Harvard Business School, says the challenge for Snap is that “great product is different from great strategy.”
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