Remove Advertising Remove Intellectual Property Remove Marketing Remove Productivity
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Tips to Protect and Profit from Your Intellectual Property

Emerson Consulting Group

Today licensing of intellectual property is a multi-billion dollar industry. In order to capitalize on such growth, entrepreneurs are seeking ways to protect and maximize the value of their ideas, inventions, artistic creations and other forms of intellectual property. Author’s Rights. Register Your Trademarks.

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The Marketer's Dilemma

Strategy+Business

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. Marketers must develop the capacity to cope with the growing complexity of the task at hand.

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Overseas Business Expansion: The Promise and the Pitfalls

Tom Spencer

For most business owners, the dream is to one day expand beyond the original market. One of the most popular options is to expand overseas, where they can tap into additional groups of consumers that want their product or service. Whether a large corporation or an SME, many look for ways to scale and develop additional revenue streams.

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11 Ways to Promote Your Business Online

Chad Barr

Here are my recommendations: Update your blog often since it is the ultimate repository of your intellectual property where you are able to share your insights, success stories and engage your audience in a variety of media formats. Today, I am going to change the angle slightly and focus on how to promote your business online.

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Business Book Review: Lords of Strategy

Management Consulted

Finally, some of the interesting business structure, culture and profitability challenges birthed out of the introduction of the Internet include intellectual property ownership issues, introduction/acceptance of new marketing strategies, customer definition, and how to make a profit. Overall summary/conclusion.

Strategy 139
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3 Key Elements to Web Site Success

Chad Barr

To accomplish this, strong content must be developed in the form of products, services, and intellectual property while constantly evolving. Should they be able to purchase products, read articles, subscribe to newsletters, communicate through blogs and online communities? Just a terrible and boring show.

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Why Are We Still Classifying Companies by Industry?

Harvard Business

Many of our current economic measurements saw their birth in the Industrial Age when the companies that were growing and shaping the world were giants with big physical plants and lots of material products — companies like Exxon Mobile and GE. Technology Creators generate and deliver intellectual property (software and data).