Remove Advertising Remove Case Interview Remove Marketing Remove Productivity
article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

Examples of Concluding Your Case Interview (Part II)

Tom Spencer

This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. “The The market seems to be growing so that looks quite attractive for the client.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. What we discovered is that European patients only consider a medical product credible if it is prescribed to them by their doctor.

article thumbnail

Recruiters You Should Meet to Staff for Success

Harmonious Workplaces

Without this expertise, organizations risk making poor hiring decisions, which can cost thousands of dollars or more in each case. Increased Time and Resource Expenditure: The recruitment process can be time-consuming and resource-intensive, involving advertising, screening, interviewing, and negotiating offers.

article thumbnail

Mergers & Acquisitions: Strategy

Tom Spencer

Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”. billion merger.

article thumbnail

Four P’s Analysis

Tom Spencer

Four P’s Analysis is a framework that may prove useful for solving consulting case questions. It can be used to evaluate the marketing strategy for a product. The pricing strategy that a company employs will affect its market share and profitability. Value based pricing: Is the product a commodity or differentiated?

article thumbnail

Thought leadership – by any other name would it smell as sweet?

Tom Spencer

All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible.