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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Infosys Consulting Interviews & Culture

Management Consulted

Birthed in 2004 as a spin-off of Indian tech outsourcing behemoth Infosys Technologies, Infosys Consulting is quickly climbing the charts as an industry leader in IT Operations and Strategy consulting. Strategy and Architecture. IT Strategy. Transformation Strategy. INFOSYS CONSULTING KEY STATS. For Infosys Inc.,

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Examples of Concluding Your Case Interview (Part II)

Tom Spencer

This article focuses on how to conclude well in your case interview. What I’m going to do in this post is to give two examples of conclusions to the same case interview: one okay conclusion and one great conclusion. “The Here’s what we found: The market for dental floss in Europe is quite large, it’s at $400M annually already.

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How Self-Reflection & Continuous Learning Will Help You Become a Stronger Leader - Interview with Jacob Baadsgaard

Strategic Planning and Management Insights

In this episode of our Strategy & Leadership Podcast, we were joined by Jacob Baadsgaard Founder & CEO of Disruptive Advertising. Jacob founded Disruptive Advertising as an entrepreneur, and the organization now has over 150 employees.

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Mergers & Acquisitions: Strategy

Tom Spencer

Just this week, two of the largest advertising entities, Omnicom and Publicis, announced a $35.1 Despite the frequency of these deals, a large number of market studies have indicated that “ 50% to 70% of mergers and acquisitions fail to create incremental shareholder value ”. billion merger.

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Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Market-sizing, competitor-analysis, pricing-strategy and legal risk-assessment are all components to a standard case study which we tend to give primacy to, yet in many cases, we need to diverge from our usual framework considerably. Secondly, our marketing strategy had to reflect the specific culture of each target country.

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Cultivating a Mindset of Imperfection Action: Interview with Consulting Success Founder Michael Zipursky

Consulting Matters

Interview Transcript: Betsy Jordyn: Well hello there everybody it's Betsy Jordyn of the Consultants Institute, and I am so excited to finally be interviewing Michael Zipursky of Consulting Success. To win a client, it's not about just doing some random marketing online. So Michael and I met how many years ago was it, Michael?