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Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. Our brief case study in the medical device industry showcased eloquently how all-encompassing the field of management consultancy is.

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Catalyzing Retail Success To Capture Market Share

Business Consulting Agency

Let’s delve deeper into compelling case studies that vividly illustrate the transformative growth achieved by retail brands through deliberate and well-planned digital marketing investments. Looking for retail help? Catalyzing retail success to capture market share with expert assistance.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

Advertising measures: Money spent on media advertising is seldom useful by itself. The media advertising must be translated into television GRP ( gross rating point ) equivalents, or some other common “currency.” That is, the print advertising, the radio advertising, the online advertising, etc.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

This gives more flexibility to incorporate as well as capture complex aspects like interactions and synergies within and between media groups, carryover effects of advertising , and diminishing returns of media (described by an S-shaped curve). Case Study. Logarithmic models. Semi-logarithmic models.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. Obviously, we’d have to cut our per-pack wholesale price, but we’d avoid the sampling, slotting fees, and advertising. million order with us.

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An Overview of Digital Marketing Consulting

Tom Spencer

They are equipped with up to date knowledge about online advertising channels, and are able to offer clients budget friendly plans to boost their online presence. In a recent case study , PWC’s digital team worked to improve the user experience of AXSMaps , an app that allows disabled people to rate venues based on level of accessibility.

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20 Ways to Make Your Marketing More Likable

The Fearless Marketer

Include dynamic testimonials and case studies. And my once-weekly trip to Costco exposes me to a ton of advertising. So, no, it’s hopeless, we can’t escape advertising and promotion no matter where we live. Be believable and credible without any hype. Employ big, descriptive, benefit-laden headlines.